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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Cahaya Mandalika
Fauziya, Roudhotul
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Peningkatan Potensi Kewirausahaan Produk Lokal melalui Pemasaran Digital Wiyono, Dwi Fitri; Rahmatillah, Ayu; Izzati, Najma Laily; Nirawati, Lufian; Muazaroh, Dini; Fauziya, Roudhotul; Baihaqi, Gilang Al; Barakwan, Mohammad Fuad
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 3 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i3.10639

Abstract

Desa Andonosari merupakan salah satu dusun yang terdapat di Kecamatan Tutur. Masyarakat Desa Andonosari memiliki mata pencaharian yang hampir merata di sektor wirausaha, pertanian, perkebunan, dan pertenakan. Adapun  sebagian produk-produk yang dihasilkan meliputi makanan ringan dan minuman, yakni Sari buah apel, kripik apel susu dan sayur-sayuran. Permasalahan yang dialami oleh masyarakat yang berwirausaha berupa kurangnya pengetahuan dan pemahaman serta akses untuk mempromosikan produk–produk tersebut menggunakan media sosial sehingga mengakibatkan penjualan yang dilakukan kurang maksimal dan penghasilan masyarakat tidak berkembang. Untuk mengatasi hal tersebut pemerintah setempat dapat meningkatkan potensi wirausaha masyarakat Desa Andonosari melalui kebijakan mikro dan budaya, penyediaan fasilitas, memberikan pendidikan dan pengetahuan kepada masyarakat. Pemerintah juga perlu memberikan perhatian kepada para wirausahawan agar dapat menggunakan media sosial sebagai media pemasaran sehingga dapat mengekspansi pasar lebih luas yang pada akhirnya akan  membantu perekonomian  masyarakat Desa Andonosari.
EFEKTIVITAS PENGGUNAAN APLIKASI E-SAMBAT DALAM MENINGKATKAN KUALITAS PELAYANAN PENGADUAN MASYARAKAT Fauziya, Roudhotul; Said, Mohammad Mas’ud; Hayat, Hayat
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1398

Abstract

Problems/Background (GAP): The author focuses on problems where there is still a high level of complaints that have not received a good response, and it is seen that not many people use the application or the application is not widely known. This shows that the e-connection application has not been effective. In order to realize a good complaint facility in meeting the needs of the community in obtaining quality public services. So, the e-connection application must be improved and further improved. Purpose: The purpose of this study is to identify the effectiveness of using the E-Sambat application in improving the quality of public complaint services, supporting and inhibiting factors in the use of the E-Sambat application. Methods: This research uses a descriptive qualitative method with an inductive approach and an analysis of effectiveness theory according to Gibson (2011: 32) and measures service quality using the theory of Zeithmlin et al. quoted from (Hiplunudin, 2017: 112). Data collection techniques using observation, interviews, and documentation. Results/Findings: The main obstacle faced by the E-Sambat application is the low number of users which shows that this application has not been widely used by the people of Pasuruan City. Conclusion: The results of the study show that the e-Sambat application is very effective in improving the quality of public complaint services in Pasuruan City. The quality of the e-Sambat complaint service by the Municipal Government of Pasuruan is of sufficient quality. The e-Sambat public service by the Pasuruan City Government really has a positive long-term program and impact based on the results of the input of complaint reports that have been submitted by the people of Pasuruan City.
Co-Authors Baihaqi, Gilang Al Barakwan, Mohammad Fuad Dwi Fitri Wiyono Hayat Izzati, Najma Laily Muazaroh, Dini Nirawati, Lufian Rahmatillah, Ayu Said, Mohammad Mas’ud