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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Purnomo Ari Wibowo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor-Faktor yang Mempengaruhi Minat Pengguna Jasa Taksi Online Purnomo Ari Wibowo; Helmi Alam Hibatullah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.5512

Abstract

In this study, three research variables were analyzed: service, price perception, and facilities as independent variables that influence the dependent variable, namely service user interest in users of the Gojek online-based taxi service in Semarang. The formulation of the problem, research objective and hypothesis in this study is to analyze the positive and significant influence individually between the independent variables, namely service quality, perception of risk and promotion on the dependent variable, namely the interest of online study taxi service users on Gojek customers in Semarang. The objects taken were users of the online Gojek based taxi service in Semarang. Data sources include primary and secondary data. The results of the multiple linear regression equation show that there is a positive and partially significant influence between service quality on service user interest (t-count 2.163 > t-table = 1.98447), perception of risk on service user interest (t-count = 5.657 > t-table = 1.98447 ), promotion of service user interest (t count = 4.859 > t-table = 1.98447) while the coefficient of determination gets an R square value of 0.547.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Makanan dan Minuman Menggunakan Aplikasi Gojek Fitur Gofood Purnomo Ari Wibowo; Ditho Vernanda
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.5513

Abstract

The purpose of this study was to determine the effect of psychological factors (X1), promotion (X2), personal (X3), and service quality (X4) on purchasing decisions (Y) using the Gojek application featuring Gofood in MagelangRegency. The research used in the preparation of this research is quantitative. The population in this study are users of the Gojek application with Gofood features, with a sample of 97. Data collection method with a questionnaire. The methods used validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, and the coefficient of determination. The results of the multiple regression study showed that there was a partial positive effect of Psychological Factors on Purchasing Decisions (tcount 4.221 > ttable 1.98609), then Promotional Factors on Purchasing Decisions (tcount 2.561 > ttable 1.98609), Personal Factors on Purchase Decisions (tcount 2.400 > ttabl 1.98609), and Service Quality Factors on Purchasing Decisions (tcount 4.481 > ttable 1.98609). The influence of the four research variables is very strong with a correlation value of Adjusted R^2 = 0.626.. The results of this study indicate that psychological, promotional, personal, and service quality factors simultaneously have a positive and significant effect on purchasing decisions using Gofood
Co-Authors Ditho Vernanda Helmi Alam Hibatullah