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All Journal Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Journal of Business and Information System
Wisnalmawati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Mediasi Sikap Konsumen pada Pengaruh Green Product, Green Advertising, Green Brand Trust terhadap Keputusan Pembelian Produk Makanan Organik Hidayah, Muhammad Rafli; Sugandini, Dyah; Wisnalmawati
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 5 No. 2 (2022): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v5i2.841

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green product, green advertising, green brand trust yang dimediasi sikap konsumen terhadap keputusan pembelian produk makanan organik. Pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan adalah 100 konsumen susu greenfields di Hypermart Yogyakarta. Metode analisis yang digunakan adalah Partial Least Square (PLS) dengan alat analisis SmartPLS. Hasil penelitian menunjukan bahwa bahwa: 1) green brand, green advertising dan green brand trust berpengaruh positif terhadap keputusan pembelian, 2) green brand, green advertising dan green brand secara langsung berpengaruh positif terhadap keputusan pembelian yang dimediasi sikap konsumen.
EV purchase intention: Environmental, infrastructure, and perceived value mediating attitude Permana, Arya Rezky; Wisnalmawati
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 2 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i2.332

Abstract

The acceleration of electric vehicle (EV) adoption is critical for Indonesia’s green transition, yet consumer acceptance varies across regions. This study aimed to analyze the factors shaping EV purchase intention in D.I. Yogyakarta, with a focus on testing the mediating role of Attitude. Specifically, this research investigated the “attitude-behavior gap” in Environmental Concern and the “range anxiety” anomaly related to Charging Infrastructure. This study employed a quantitative approach with an explanatory research design, involving 125 respondents in DIY collected via purposive sampling. Primary data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicated that the measurement and structural models were valid and reliable. Hypothesis testing revealed three main findings: (1) Environmental Concern had no direct effect on Purchase Intention, but had a significant effect through Attitude (complete mediation), confirming an attitude-behavior gap; (2) Charging Infrastructure surprisingly had a significant adverse effect on Purchase Intention, indicating that awareness of uneven SPKLU distribution in the DIY triggered range anxiety; and (3) Perceived Value was the strongest direct driver of Purchase Intention. The practical implication is that the government and PLN must prioritize the equitable distribution of SPKLU, while marketers should emphasize perceived value to accelerate EV adoption.
The Mediating Role of E-Customer Satisfaction on PLN Mobile Application Users: An Analysis of the Influence of E-Service Quality and E-Trust on E-Customer Loyalty Nugroho, Rafif; Wisnalmawati
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 3 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i3.892

Abstract

This study aimed to analyze the influence of E-Service Quality and E-Trust on E-Customer Loyalty, with E-Customer Satisfaction as a mediating variable. This research was motivated by a phenomenon gap at PLN UP3 Yogyakarta, where massive digital promotions coexisted with persistent customer complaints, and a research gap concerning the inconsistent findings on the direct influence of E-Service Quality and E-Trust on E-Customer Loyalty. This study used a quantitative approach with a sample of 132 PLN Mobile users in the PLN UP3 Yogyakarta area, selected via purposive sampling. Primary data were collected via online questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The research findings showed that E-Service Quality and E-Trust had a non-significant effect on E-Customer Loyalty. Meanwhile, E-Service Quality and E-Trust had a significant impact on E-Customer Satisfaction, and (H5) E-Customer Satisfaction had a significant impact on E-Customer Loyalty. This finding proved that E-Customer Satisfaction acted as a full mediator (full mediation). The implication was that the loyalty of PLN Mobile users in Yogyakarta could not be built directly by service quality or trust, but must instead be achieved through customer satisfaction as the primary bridge.
Co-Authors Dyah Sugandini Hidayah, Muhammad Rafli Nugroho, Rafif Permana, Arya Rezky