Rosasmanizan Binti Ahmad
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Clean Energy-Based Social Innovation for Sustainable Management of the Pulau Ketam Forest Reserve: A Collaborative Synergy between UNPAB and PTSS Malaysia Sri Rahayu; Elfitra Desy Surya; Rosasmanizan Binti Ahmad; Faisal
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.640

Abstract

This community engagement program introduces a clean energy-based social innovation approach to support the sustainable management of the Pulau Ketam Forest Reserve through a collaborative synergy between Universitas Pembangunan Panca Budi (UNPAB) and Politeknik Tuanku Syed Sirajuddin (PTSS) Malaysia. The initiative seeks to address two interconnected challenges faced by the local community: the need for reliable access to renewable energy solutions and the urgent requirement to conserve mangrove ecosystems that are vital to biodiversity, coastal protection, and community livelihoods. The program applies participatory methods, including stakeholder mapping, workshops, and training modules on renewable energy technologies tailored for community use, such as solar-powered systems for household needs, fisheries, and ecotourism facilities. These educational activities are combined with conservation practices, including mangrove rehabilitation, monitoring, and community-based stewardship. Preliminary findings indicate that integrating clean energy literacy with conservation awareness has strengthened local capacities, enhanced youth involvement, and fostered small-scale entrepreneurship opportunities in green sectors. Moreover, the synergy between academic institutions has created a living laboratory for sustainable practices that bridge education, research, and corporate social responsibility initiatives. The value of this program lies in its holistic approach, where clean energy education is not only seen as a technical solution but also as a driver of social innovation that empowers communities to protect their natural resources while improving their socio-economic resilience. This model offers a replicable framework for cross-border collaborations aiming to achieve sustainability goals in similar island and coastal ecosystems.
Enhancing Community-Based Renewable Energy Literacy Through University CSR Collaboration: A Comparative Study of UNPAB Indonesia and PTSS Malaysia Sri Rahayu, Sri Rahayu; Elfitra Desy Surya; Rosasmanizan Binti Ahmad; Faisal
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i6.664

Abstract

This study examines the role of university-led Corporate Social Responsibility (CSR) programs in enhancing community-based renewable energy literacy through a comparative analysis of Universitas Pembangunan Panca Budi (UNPAB), Indonesia, and Polytechnic Tuanku Syed Sirajuddin (PTSS), Malaysia. As the global transition toward sustainable energy accelerates, universities are increasingly expected to contribute to environmental education and community empowerment. Using a qualitative comparative case study approach, data were collected through interviews, documentation, and field observations of CSR activities conducted by both institutions. The findings reveal that CSR programs integrating renewable energy education significantly improve community knowledge, awareness, and practical skills related to solar energy, waste-to-energy systems, and energy conservation practices. The study also highlights differences in program design, stakeholder engagement, and implementation strategies between UNPAB and PTSS, shaped by institutional capacity and national energy policies. Furthermore, the research underscores the importance of cross-border academic collaboration in strengthening sustainable development initiatives. This study contributes to the discourse on CSR in higher education by offering a model for integrating renewable energy literacy into community-focused programs and providing strategic recommendations to enhance future CSR-based sustainability efforts.