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All Journal Jurnal Riset Akuntansi Jurnal Nirta: Studi Inovasi
Putri Elda Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS MANFAAT REBOISASI UNTUK PENGURANGAN KERUSAKAN ALAM DI DAERAH PESISIR PANTAI Muhammadd Wirayuda Hafiz; Nuni Asnita Barasa; Putri Elda Sari; Masleni Nasution; Sari Wulandari
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.302

Abstract

Reforestation of coastal areas is a key strategy in efforts to mitigate environmental damage, such as coastal abrasion, loss of mangrove habitat, and marine pollution, which threaten the sustainability of the ecosystem and the lives of coastal communities in Pantai Cermin, North Sumatra. This article analyzes the ecological and social benefits of the mangrove reforestation program and assesses its implementation from 2018 to 2024. Through a qualitative approach and literature study, research shows that reforestation not only improves coastal stability and reduces the risk of natural disasters, but also improves water and air quality, as well as increases people's environmental awareness. Despite challenges such as lack of funds, land conversion, and lack of oversight, a variety of strategic solutions have been implemented, including cross-sector collaboration and active community engagement. As a result, the area of mangrove areas rehabilitated has shown a positive trend, with a significant decrease in abrasion and an increase in the sustainability of marine biota habitats. This program proves that reforestation is an effective step in increasing the resilience and sustainability of coastal areas.
Pengaruh Promosi Digital, Potensi Keuntungan, dan Risiko terhadap Keputusan Usaha Hampers: Studi Kasus Pengusaha Hampers Kota Medan Putri Elda Sari; Muhammad Lathief Ilhamy Nasution; Aqwa Naser Daulay
Jurnal Riset Akuntansi Vol. 4 No. 1 (2026): Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i1.4488

Abstract

This study aims to analyze the influence of digital promotion, profit potential, and business risk on hamper business decisions in Medan City. In this study, a quantitative approach was used along with a survey. Hamper entrepreneurs in Medan City who have been operating for at least one year were the subjects of this study. The sampling technique applied purposive sampling with a total of 90 respondents. SmartPLS 4.0 software was used to analyze the data collected through questionnaires and processed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results showed that digital promotion, profit potential, and business risk each had a positive and significant influence on hamper business decisions in Medan City. In addition, all three variables also influenced business decisions with an R-Square value of 0.585, indicating that the research model could explain 58.5% of the variation in business decisions. These findings indicate that hamper business decisions are influenced by the effectiveness of digital promotion strategies, consideration of profit potential, and an understanding of the business risks faced by entrepreneurs. The results of this study are expected to help hamper entrepreneurs make better and more sustainable business decisions.
Co-Authors Aqwa Naser Daulay Masleni Nasution Muhammad Lathief Ilhamy Nasution Muhammadd Wirayuda Hafiz Nuni Asnita Barasa Sari Wulandari