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Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review Lea, Felisa Romo; Barton, Gertude; Mayr, Alexander
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.14

Abstract

Purpose of the study: This systematic literature review investigates green sponsorship in global sports, focusing on the interplay between corporate environmental branding and genuine sustainability initiatives, while analyzing the effectiveness of environmental sponsorship practices and their impact on corporate reputation and environmental outcomes. Materials and methods: A systematic literature review was conducted using various electronic databases, covering publications from 2010 to 2024, with specific search terms and inclusion criteria resulting in 67 relevant studies after screening 847 initial articles. Results: The analysis identified three categories of green sponsorship: (1) Authentic environmental partnerships (23%), (2) Strategic green branding (54%), and (3) Superficial greenwashing (23%), with findings showing that authentic partnerships yield significantly higher brand loyalty compared to greenwashing. Conclusions: Green sponsorship ranges from genuine commitment to superficial tactics; authentic partnerships positively affect corporate reputation and environmental outcomes, whereas greenwashing erodes consumer trust, necessitating future research on metrics for evaluating authenticity and impact.
The Impact of Digitally-Integrated Coloring Tasks on The Development of Fine Motor Proficiencies in Early Childhood Education Settings Razin, Muhammad; Zelpia, Riri; Barton, Gertude
Journal of Foundational Learning and Child Development Vol. 1 No. 01 (2025): January 27, 2025
Publisher : CV. INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/ChildDev.v1i01.1

Abstract

Purpose of the study: This study investigated the effects of digitally-integrated coloring tasks compared to traditional paper-based coloring activities on the development of fine motor skills in preschool children. Materials and methods: A quasi-experimental study was conducted over an 8-week period with 60 preschool children (aged 4-5 years) from four early childhood education centers in Kabupaten Kampar, Riau, Indonesia. Participants were randomly assigned to either an experimental group using tablet-based coloring applications (n=30) or a control group using traditional paper-based coloring materials (n=30). Fine motor skills were assessed using the Peabody Developmental Motor Scales-Second Edition (PDMS-2) and the Beery-Buktenica Developmental Test of Visual-Motor Integration (Beery VMI). Results: Both groups showed improvements in fine motor skills, but the experimental group demonstrated significantly greater gains in visual-motor integration (p<0.05) and grasping skills (p<0.05) compared to the control group. Effect sizes indicated a medium to large impact of the digital intervention on fine motor development. Conclusions: Digitally-integrated coloring tasks can effectively enhance fine motor proficiencies in early childhood, particularly in visual-motor integration and grasping skills. These findings suggest that thoughtfully implemented digital tools may serve as valuable supplements to traditional methods in early childhood education settings.