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The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue Sitepu, Pijai Prana; Wati, Rama; Hutahaean, Agnes Monica; Sembiring, Revaldi; Sitepu, Ricky Ariya
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.15

Abstract

Introduction: Sports mega-events have emerged as significant catalysts for regional economic development, yet their impact on local business ecosystems remains inadequately understood, particularly in developing economies. The Pekan Olahraga Nasional (PON) 2024, hosted in Papua, Indonesia, presents a unique opportunity to examine these dynamics within an emerging market context. Purpose of the study: This research investigates the influence of PON 2024's aquatic venue on local business growth, examining both immediate and sustained economic impacts on small and medium enterprises (SMEs) in the host region. Materials and methods: A mixed-methods approach was employed, involving 387 local businesses across hospitality, retail, transportation, and service sectors. Data collection occurred through structured surveys, financial performance analysis, and semi-structured interviews conducted pre-event (6 months prior), during the event, and post-event (6 months after). Quantitative analyses were conducted using SPSS v27, employing descriptive statistics, paired t-tests, and multiple regression analysis. Results: Local businesses experienced a mean revenue increase of 34.7% (SD = 12.3) during the event period compared to baseline measurements. The hospitality sector demonstrated the highest growth (47.2%), followed by retail (31.8%) and transportation services (28.4%). Post-event analysis revealed sustained growth of 18.3% above baseline levels six months after conclusion. Employment increased by 23.1% during the event, with 67.4% of new positions retained post-event. Conclusions: PON 2024's aquatic venue generated substantial positive impacts on local business growth, with effects extending beyond the immediate event period. The findings suggest that well-planned sports mega-events can serve as effective tools for regional economic development, particularly when integrated with comprehensive local business development strategies.
Kepanitiaan Olahraga Permainan Rakyat "Tarik Tambang" Pada Tanjung Garbus Satu, Lubuk Pakam dalam Rangka Pon XXI Aceh-Sumut 2024 Elmahdi, Ody Pratama; Wati, Rama; Tarigan, Prama Uda; Waruwu, Romanus; Siregar, Primayadi Perwira
Joska: Jurnal Isori Kampar Vol. 3 No. 01 (2026): March Issue JOSKA: ISORI KAMPAR JURNAL
Publisher : Ikatan Sarjana Olahraga Republik Indonesia (Kabupaten Kampar)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/joska.v3i01.09

Abstract

Objective: Kegiatan pengabdian masyarakat ini bertujuan untuk menyelenggarakan kepanitiaan olahraga permainan rakyat tarik tambang, meningkatkan partisipasi masyarakat dalam olahraga tradisional, serta menanamkan nilai-nilai karakter seperti kerja sama, disiplin, dan semangat sportivitas di Desa Tanjung Garbus Satu, Kecamatan Lubuk Pakam, Kabupaten Deli Serdang, Sumatera Utara. Methodology: Metode pelaksanaan menggunakan pendekatan partisipatif-aplikatif dengan tahapan: (1) persiapan dan koordinasi dengan mitra, (2) sosialisasi kepada masyarakat, (3) pembentukan kepanitiaan lokal, (4) pelatihan wasit dan peserta, (5) pelaksanaan kompetisi tarik tambang, dan (6) evaluasi kegiatan (Prianggono, 2021; Rahayu et al., 2023). Mitra kegiatan meliputi pemerintah desa, karang taruna, dan masyarakat umum dengan total partisipasi 80 orang. Results: Kegiatan berhasil menyelenggarakan kompetisi tarik tambang dengan partisipasi 12 tim (putra dan putri) dari berbagai dusun (Rahayu et al., 2023). Hasil evaluasi menunjukkan peningkatan partisipasi masyarakat dalam aktivitas olahraga sebesar 70%, meningkatnya pemahaman tentang aturan permainan tarik tambang, serta terbentuknya komunitas olahraga desa yang berkelanjutan (Prianggono, 2021). Nilai karakter yang terinternalisasi meliputi kerja sama (85%), disiplin (78%), dan sportivitas (82%) berdasarkan observasi dan wawancara. Conclusions: Penyelenggaraan kepanitiaan olahraga permainan rakyat tarik tambang efektif dalam meningkatkan partisipasi masyarakat, melestarikan budaya lokal, dan membentuk karakter positif masyarakat. Program ini berpotensi direplikasi di desa-desa lain sebagai bagian dari upaya pelestarian permainan tradisional dan pembangunan karakter berbasis budaya lokal.