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All Journal International Journal of Economics, Business Management and Accounting Jurnal Mahkota Bisnis (Makbis)
Clara Nadia Yunan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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PENGARUH PERCEIVED VALUE, RELATIONSHIP MARKETING, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PADA LINKS CAFE MEDAN Clara Nadia Yunan; Arifin
Jurnal Mahkota Bisnis (Makbis) Vol 2 No 2 (2023): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v2i2.28

Abstract

The food and beverage industry business in Indonesia has increased rapidly over the last few years. Links Café, a simple and comfortable cafe that opened in the middle of the city of Medan, pays attention to factors that can maintain and increase the number of customers who continue to visit Links Café. The purpose of this research is to find out whether Perceived Value (X1), Relational Marketing (X2), and Brand Image (X3) have an effect on customer loyalty (Y) at Links Café, Medan. The population selected in this research were customers who had visited or purchased at Links Café, with a total sample of 97 respondents using a non-probability sampling method. The approach used in this research is quantitative, causal and descriptive. Several test instruments, descriptive analysis, classical assumption tests, multiple linear regression, coefficient of determination tests, and hypothesis tests are used in the research process. The data from the analysis produces a multiple linear regression equation Y=5.528 + 0.275X1 + 0.132X2 + 0.447X3 + 2.375. This shows that Brand Image (X3) has a greater influence on the attachment variable than X1 and X2. The T test and F test produce Perceived Value (X1), Relational Marketing (X2), and Brand Image have a significant and positive effect on Customer Loyalty (Y), resulting in the hypotheses H1, H2, H3, and H4 being accepted. The coefficient of determination shows that the three independent variables have an influence of 69.4%, while the other 30.6% is influenced by other factors not examined in the research. Therefore, to increase customer loyalty, Links Café can improve its services to pay more attention to customers and give customers a stronger impression.
The Effect of Grabfood Promotions, Service Quality, and Customers’ Expectations Towards Customers’ Satisfaction of PT. Grab Indonesia in Medan Class Angella; Clara Nadia Yunan; Cynthia Honata; Ivy Joana; Winni Santoso
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.225

Abstract

PT. Grab Indonesia has provided an online-based transportation application for facilitating the customer to transport one place to another, in which this application offers services along with the promotions to the customers. As promotion and service quality are the important key to keep the customer satisfied and loyal to use grab services, there might be sometimes that grab does not provide as much promotion. The customers do have the expectation for the services that they are going to earn, especially if they are a loyal customer that always used the application, they will have higher expectations, then they will expect a lot of promotion as they always use, which should be a big consideration every time Grab plans a promotion. Customers’ decision of using Grabfood in Medan is often determined by the promotion that they get from the delivery platform. Satisfaction is often reached when the promotion offered meets their expectations       
Co-Authors Angella Arifin Cynthia Honata Ivy Joana Winni Santoso