Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal EJESH : Journal Islamic Economics and Social
Tibroni, Ahmad
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The role of Halal Certification in increasing sales of Micro, Small, and Medium Enterprise Products in Belitung Regency Tibroni, Ahmad
EJESH: Journal of Islamic Economics and Social Vol. 2 No. 1 (2024): EJESH: Jurnal of Islamic Economics and Social
Publisher : Master of Sharia Economics Program, IAIN Syaikh Abdurrahman Siddik Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/ejesh.v2i1.4192

Abstract

The halal aspect has become a global trend and a need for people in the world. Indonesia is a potential halal market in the future. Indonesia has the resources or capabilities, capacity and potential to become a world halal center. So the halal certification system becomes a necessity which is expected to protect both safety and halal aspects. This research uses a qualitative method approach. The results of this research show that halal certification has a role in gaining consumer trust, increasing sales and expanding marketing. Apart from that, halal certification is a strategic step to retain consumers for companies, increase competitiveness and provide added value to a product. MSME players in Belitung Regency stated that having Halal Certification can be an added value and can increase sales and income after being certified halal. Indirectly, Halal Certification has an influence and provides added value to every product sold by MSMEs in Belitung Regency so that consumers do not hesitate to consume food sold in the area.
Co-Authors