Indra Al Fitara
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Kemudahan dan Tantangan Green Banking di Era Digital dalam Penggunaan Marketplace Indra Al Fitara; Muhammad Iqbal Fasa
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i1.34

Abstract

The concept of green banking is increasingly finding its relevance in the fast-paced digital era, especially through e-business platforms operating in the market. This study aims to understand how users, entrepreneurs, and other stakeholders perceive and interact with green banking practices in this digital context. The acceptance of green banking through e-business platforms offers various benefits, such as wider reach, cost efficiency, improved customer experience, better image, product innovation, and potential for new market growth. However, there are also challenges that need to be addressed, including digital security and trust issues, the digital divide, lack of green financial literacy, complexity of system integration, lack of standardization and regulation, and the risk of greenwashing. Therefore, this study will focus on the ease and complexity of implementing green banking in the digital era, especially in its integration into the market through e-business platforms. Furthermore, this study will also highlight existing and potential issues, such as limited consumer awareness, inadequate infrastructure, and challenges in implementing sustainable banking practices into the digital market system. By analyzing the perceptions and experiences of various parties, this study is expected to provide a comprehensive understanding of green banking practices in the digital market.
Pengaruh Pengembangan Produk, Persepsi Masyarakat, dan Keamanan terhadap Evaluasi Kinerja Bank Syariah Indonesia Kota Bandar Lampung Indra Al Fitara; Moh Bahrudin; Anggun Okta Fitri
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i2.182

Abstract

This study highlights the importance of performance assessment of Indonesian Islamic Banks, especially Bandar Lampung Islamic Bank, which is influenced by product development, public perception, and security. The purpose of the study was to examine the impact of these three factors on bank performance assessment and determine the relative importance of each in the success of Islamic banks. The results of the analysis show that product development has a positive but insignificant impact, with a t-value (-306) smaller than the t-table (1.98217) and a significance (0.760) greater than 0.05. In contrast, public perception and security show a positive and significant impact, with t-values ​​of 5.154 and 2.909, respectively, and a significance below 0.05. These findings indicate that this study, although with important product development, security and public opinion have a greater influence on the performance of Islamic banks. Therefore, banks need to focus on improving transaction security, service quality, and transparency to build consumer trust. This study provides insight for Islamic bank management to improve performance and competitiveness in the Indonesian Islamic banking market.