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All Journal Advances in Tourism Studies
Bastiar, Agus
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Social Sciences

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Emotive AI and the Soul of Heritage: Investigating How Emotionally-Intelligent AI Shapes Cultural Tourism Experiences in Taiwan Rifqi, Husni Muhamad; Bastiar, Agus
Advances in Tourism Studies Vol. 2 No. 1 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i1.49

Abstract

As emotionally-intelligent artificial intelligence (AI) becomes increasingly integrated into tourism experiences, its role in shaping cultural engagement warrants deeper exploration. This study investigates how AI emotional recognition and AI-driven cultural storytelling influence tourists’ emotional engagement, perceived cultural authenticity, and overall satisfaction in Taiwan’s heritage tourism context. Drawing on affective computing theory and narrative transportation, the research employs a cross-sectional survey of 235 tourists across three AI-enhanced cultural sites. Using partial least squares structural equation modeling (PLS-SEM), the findings reveal that both AI features significantly enhance emotional engagement, which in turn mediates their effects on authenticity and satisfaction. Perceived authenticity emerges as the strongest predictor of tourist satisfaction, especially in Indigenous heritage sites. Furthermore, tourists with higher cultural interest experience stronger authenticity outcomes from emotionally engaging encounters. These results underscore AI’s potential not only as a functional tool but as an affective co-creator of meaning in cultural tourism. The study contributes to tourism theory by integrating emotional responsiveness into smart tourism discourse and offers practical guidance for AI system design in heritage interpretation.
When Tourism Meets Ecology: Community Narratives of Environmental Change in Indonesian Small Islands Bastiar, Agus
Advances in Tourism Studies Vol. 2 No. 3 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i3.62

Abstract

This study investigates how tourism development shapes environmental change in Indonesia’s small islands, with a focus on community perspectives of sustainability and ecological vulnerability. Small islands are often promoted as idyllic destinations, yet they are ecologically fragile, with limited resources, sensitive ecosystems, and strong dependence on coastal environments. Using a qualitative research design, fieldwork was conducted in the Gili Islands (Lombok) and Karimunjawa (Central Java), where tourism has rapidly expanded over the past two decades. Semi-structured interviews were carried out with local fishers, homestay operators, tourism workers, and community leaders, complemented by participant observation of coastal activities and collection of local documents on environmental management. Thematic analysis revealed four central dynamics. First, participants described visible environmental degradation, including coral reef damage, waste accumulation, and declining fish stocks. Second, communities expressed concern over water scarcity and land-use conflicts driven by resort development. Third, tourism was perceived as both a threat and an opportunity, with livelihoods increasingly dependent on the very ecosystems under pressure. Finally, community members highlighted efforts to adapt, including local conservation initiatives, waste management programs, and calls for stricter regulation. The findings underscore that tourism-driven environmental change in small islands is experienced not only ecologically but also socially, as communities negotiate trade-offs between economic benefits and ecological sustainability.
Co-Authors Rifqi, Husni Muhamad