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All Journal Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Jurnal Abdimas
Kusuma Ayu, Intan
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Arts Decision Sciences, Operations Research & Management Social Sciences Other

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REIMAGINING THE PAST: VERNACULAR GRAPHIC DESIGN OF GRAFIS NUSANTARA AND ITS EMOTIONAL IMPACT ON DIGITAL AUDIENCES Kusuma Ayu, Intan; Ahmad Sofiyuddin Mohd Shuib; Nur Faizah Mohd Pahme
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 10 No 2 (2025): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v10i2.9524

Abstract

This research analyzes the emotional impact of vernacular Indonesian graphic design from the 1960s–1990s, as archived by Grafis Nusantara, on Generation Z and Millennials. Using a netnographic approach, the research examines user interactions on Instagram and X (formerly Twitter), focusing on affective responses to vintage visuals. The results indicate that the use of dominant colors, hand-drawn illustrations, and decorative lettering play a key role on triggering shared nostalgic sentiment, evoking users to familial and cultural memories. This research asserts that emotional design significantly contributes in transforming cultural memory in the realm of digital media and provides meaningful contributions to the development of contemporary branding strategies using vernacular aesthetics.
Preliminary Analysis to the Visual Identities of Bandung Creative Industries during Pandemic (2019-2023): Case study of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau Supriadi, Olivine Alifaprilina; Eka Nastiti, Nisa; Kusuma Ayu, Intan
JURNAL RUPA Vol 9 No 2 (2024): In Press
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v9i2.8151

Abstract

This study examines the development of visual identity in Bandung's creative industry during the COVID-19 pandemic (2019–2023), focusing on the portfolios of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau. Using a qualitative approach, the research analyzes key visual identity elements—logotype, symbol, color, and typeface—to highlight design trends and their adaptation to pandemic-driven challenges. Findings reveal a shift toward minimalist styles, high-contrast colors, and designs optimized for digital and print platforms, with the food and beverage sector being the most active. Emotional resonance, scalability, and local branding emerged as crucial strategies during this period. This study differs from previous ones in that it examines real-world examples from design studios in Bandung during the COVID-19 pandemic. By focusing on this time and place, it shows how visual identity changed in response to real-world challenges. This makes the study useful for designers and researchers who want to understand how design adapts during difficult times.
The Implementation of Visual Communication Design for the Visual Identity of Lihai Islamic Preschool Bandung Hidayat, Syarip; Kusuma Ayu, Intan
Jurnal Abdimas Vol. 28 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/zc9xkv62

Abstract

Preschool education in Indonesia, particularly in the vibrant city of Bandung, plays an important role in laying the foundation for a child's overall development. As the country strives to preserve its diverse cultural and religious heritage, there is a growing emphasis on integrating Islamic religious education into early childhood learning environments. Bandung with its diverse population has provided education to instill religious values from an early age. Preschool education in Bandung needs a design to convey information about Islamic religious education with a nature approach that emphasizes care for the environment and appreciation of the rich diversity of nature. Visual communication design can provide this solution for preschool institutions to create a unique identity that reflects local culture and values. This approach not only gives children a strong grounding in Islamic teachings and environmental awareness, but also fosters a deep connection with nature from a young age, other programs aligned with this are activities such as gardening, nature walks, and environmental learning in an Islamic perspective, preschools in Bandung can be needed to develop a unique identity that reflects local culture and the natural surroundings. The above conditions have described the needs that need to be implemented in visual solutions that can help to inform the program that has been described through a community service program with this appropriate art application scheme, in this case the target partner is Lihai Islamic Preschool, this institution was chosen as a target partner due to the suitability of the program being run and in accordance with the community service program to be implemented. Lihai Islamic Preschool is located at Jalan lembah Cisitu No. 5 Dago Bandung 40135.
Co-Authors Ahmad Sofiyuddin Mohd Shuib Nisa Eka Nastiti Nur Faizah Mohd Pahme Olivine Alifaprilina Supriadi Syarip Hidayat