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DAMPAK DIGITALISASI TERHADAP PRODUKTIVITAS PEMASARAN UMKM DI DESA WISATA CIBURIAL GARUT: PENDEKATAN INOVASI DAN TEKNOLOGI Santy*, Raeni Dwi; Meliala, Brandon Nathanael; Trigantara, Karel Rizky; Fasha Repelita, Mohamad Febryandhika; Wiyarta, Rafi Elian; Rizaldi, Dendi Azfa
Indonesian Community Service and Empowerment Journal (IComSE) Vol. 6 No. 2 (2025): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/icomse.v5i1.12861

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menganalisis dan mengimplementasikan dampak digitalisasi terhadap produktivitas dan pemasaran UMKM di Desa Wisata Ciburial, Garut. Digitalisasi telah menjadi kunci utama dalam mendorong pertumbuhan dan daya saing UMKM di era modern. Melalui pendekatan inovasi dan teknologi, kegiatan ini berfokus pada peningkatan pemahaman dan keterampilan digital para pelaku UMKM. Metode yang digunakan meliputi pelatihan, pendampingan, dan evaluasi dampak penerapan teknologi digital dalam operasional dan strategi pemasaran. Hasil dari kegiatan ini menunjukkan bahwa digitalisasi memberikan dampak positif signifikan terhadap produktivitas dan efektivitas pemasaran UMKM. Pelaku UMKM yang mengadopsi teknologi digital mampu meningkatkan efisiensi operasional, memperluas jangkauan pasar, dan meningkatkan interaksi dengan pelanggan. Selain itu, penggunaan media sosial dan platform e-commerce terbukti efektif dalam meningkatkan penjualan dan membangun brand awareness. Temuan ini menegaskan pentingnya integrasi teknologi digital dalam strategi bisnis UMKM untuk menghadapi persaingan pasar yang semakin ketat. Rekomendasi diberikan untuk pengembangan program pelatihan berkelanjutan dan kolaborasi dengan pihak terkait untuk mendukung transformasi digital UMKM di Desa Wisata Ciburial. Dengan demikian, UMKM dapat lebih adaptif dan inovatif dalam menghadapi tantangan dan memanfaatkan peluang di era digital. Kata kunci: Digitalisasi, Produktivitas, Pemasaran, UMKM, Desa Wisata Ciburial, Inovasi, Teknologi
Encrypted Data Toward Finance Security in Indonesia Literature Review Study Meliala, Brandon Nathanael
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

This study examines the role of data encryption in strengthening financial security in Indonesia through a literature review approach. Rapid growth of digital banking, fintech services, and cashless transactions has increased exposure to cyber threats such as data breaches, identity theft, and financial fraud. By synthesizing findings from national and international journals, regulations, and industry reports, this article analyses types of encryption used in financial systems, including symmetric and asymmetric algorithms, end-to-end encryption, and key management practices. The review highlights that encryption significantly reduces the risk of unauthorized access and supports compliance with regulatory frameworks on data protection and financial stability. However, challenges remain in implementation, such as limited technical capacity, high operational costs, and uneven security awareness among institutions and users. This study concludes that effective encryption strategies, combined with governance and user education, are essential to enhance trust and resilience in Indonesia’s financial sector in the long term.
Indonesia Cybersecurity Policy Toward Data and Privacy Protection, Literature Review Study Meliala, Brandon Nathanael
International Journal of Research and Applied Technology (INJURATECH) Vol. 4 No. 2 (2024): Vol 4 No 2 (2024)
Publisher : Universitas Komputer Indonesia

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Abstract

This study reviews the development of Indonesia cybersecurity policy in relation to data and privacy protection through a structured literature review of academic articles, government regulations, and policy reports. The analysis focuses on regulatory evolution, institutional roles, and implementation challenges following the enactment of the Personal Data Protection Law and the strengthening of national cyber agencies. Findings indicate that Indonesia has shifted from fragmented rules toward a more unified governance framework emphasizing management, critical infrastructure protection, and individual data rights. However, persistent gaps remain in enforcement capacity, inter-agency coordination, and public awareness, which limit policy effectiveness. The literature also highlights tensions between digital economic growth and liberties, particularly in data flows and surveillance practices. This review contributes by synthesizing evidence on how cybersecurity policy supports privacy objectives in Indonesia and by identifying future research directions on compliance mechanisms and the balance between security and personal data protection in digital ecosystem
Cloud Computing in Advancing Intelligence Capabilities for Indonesia National Security, Literature Review Study Meliala, Brandon Nathanael
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

Cloud computing has emerged as a transformative technology that enhances intelligence capabilities and supports national security operations in the digital era. This study aims to examine the role of cloud computing in strengthening Indonesia’s intelligence infrastructure through a literature review approach. The research analyses existing academic studies, policy reports, and technological frameworks related to cloud-based systems in intelligence management, data processing, and information sharing. The findings indicate that cloud computing enables faster data integration, scalable storage, real-time analytics, and improved inter-agency collaboration, which are essential for effective intelligence gathering and decision-making. However, the adoption of cloud technology in national security also raises challenges, including cybersecurity risks, data sovereignty concerns, and regulatory limitations. The study concludes that strategic implementation of secure cloud architectures, supported by robust policies and institutional capacity, can significantly enhance Indonesia’s intelligence capabilities while maintaining data protection and national security resilience.