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All Journal Electronic Journal of Education, Social Economics and Technology Journal Of Medicine And Health Sciences (Medisci)
Putri, Nita Aulia
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The Influence of Brand Image and Service Quality on Customer Loyalty for Honda Motorcycles at Astra Motor Ahmad Yani Pontianak through Customer Satisfaction as an Intervening Variable Putri, Nita Aulia; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.848

Abstract

This study aims to analyze the influence of brand image and service quality on customer loyalty for Honda motorcycles at Astra Motor Ahmad Yani Pontianak, with customer satisfaction as an intervening variable. This research uses an associative quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM–PLS) analysis technique using SmartPLS software. Data were collected from 100 respondents selected using purposive sampling. The results show that brand image and service quality have a positive and significant direct effect on customer satisfaction. The customer satisfaction variable also has a positive and significant effect on customer loyalty. Brand image is proven to have a direct effect on loyalty, while service quality does not have a direct effect on loyalty. The brand image and service quality variables have a positive and significant effect on customer loyalty through satisfaction as an intervening variable. The R² value shows that brand image and service quality can explain 51.4% of the variation in satisfaction, while brand image, service quality, and satisfaction together explain 72.3% of the variation in loyalty. The conclusion of this study emphasizes that a good brand image and consistent service play an important role in increasing satisfaction, which in turn strengthens customer loyalty. The practical implication is that Astra Motor Ahmad Yani needs to maintain a trustworthy brand reputation and continue to improve service quality evenly. Future research is suggested to examine other intervening variables such as trust or perceived value, as well as to expand the research object to different regions so that the results can be more generalizable.
Empowering Mothers In Monitoring Compliance with Blood Supplement Tablet (BST) And Date Consumption For Anemia Prevention Lisnawati, Lisnawati; Putri, Nita Aulia
Jurnal Medisci Vol 3 No 3 (2025): Vol 3 No 3 December 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/medisci.v3i3.1045

Abstract

Background: Anemia is one of the indirect causes of maternal death. Anemia in pregnancy is a condition in which the hemoglobin level in the blood is less than 11 grams, reducing the body's ability to transport oxygen to tissues. The prevalence of anemia in pregnant women in Indonesia was 27% in 2024. The incidence of anemia at the Jagapura Community Health Center, Cirebon Regency, was 18.4% in 2024. Management of anemia involves iron supplementation, dietary changes, and regular monitoring of hemoglobin levels. Dates are foods rich in iron and are part of the local wisdom of the Japura people. Aim: This research aims to address anemia in women by empowering mothers to improve compliance with the consumption of iron tablets and dates. Methods: A case study method is used. The intervention involved the mother and her husband in monitoring compliance with consuming one iron tablet and seven dates per day for 14 days. Mothers' adherence to taking supplements and nutritious foods is supported by the family's active role in monitoring and motivation. Results, There was an increase in the mother’s hemoglobin level and in maternal adherence to taking iron tablets and dates, from 10.1 g/dL to 10.9 g/dL. Conclusions and Implications. Empowering mothers and families to monitor compliance with iron tablets and date consumption effectively increases hemoglobin levels and reduces maternal and infant complications.
Co-Authors Fita Kurniasari L. Lisnawati