Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Environmental, Sustainability, and Social Science
NUGROHO, Rian Joko
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Application of Quality Function Deployment in Improving Service Quality at PT. Yamaha Indonesia Motor Manufacturing NUGRAHA, Eka; NUGROHO, Rian Joko; NOORMAYASARI, Widiya; SUHARDI, Agatha Rinta
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1492

Abstract

The study addresses the question, “How does the application of QFD help YIMM enhance the service quality of its motorcycle products in Indonesia?”. A mixed-methods approach was employed, using surveys and interviews to collect data from YIMM customers and management. Data were analyzed using a Likert scale and statistical software to identify key customer requirements. The findings indicate that the attributes of Service Ability, Conformance, and Perceived Quality are primary factors in customer satisfaction with Yamaha products, while the Aesthetic attribute requires improvement. This study fills a gap in the literature by examining QFD as a quality improvement tool within Indonesia's automotive industry, specifically in the automatic motorcycle segment. The application of QFD at YIMM has effectively enhanced service quality in line with customer expectations. However, improvements in product aesthetics could further strengthen YIMM’s competitive position in the market.
Co-Authors Eka Nugraha NOORMAYASARI, Widiya Suhardi, Agatha Rinta