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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Nurhadiah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Determinants of Persuasive Communication Between Resellers and Consumers of the Make Over Brand Nurhadiah; Isnaini Harahap; Siti Aisyah
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.4804

Abstract

The purpose of this research is to analyze the key determinants of persuasive communication strategies employed by resellers to enhance product sales and brand awareness of the Make Over brand in Medan City. This qualitative study adopts a descriptive approach, collecting data through interviews and documentation involving three key informants from May to September 2024. The findings reveal that effective persuasive communication is achieved through a strong connection between resellers and the brand, an understanding of consumer motivations, and strategic communication methods. Resellers utilize a mix of emotional and rational appeals, tailoring their messages to meet consumer needs. Face-to-face interactions play a vital role in building trust and credibility, while a combination of online and offline channels, including consumer testimonials, strengthens their marketing efforts. This study’s novelty lies in exploring how resellers leverage persuasive communication strategies to boost sales and elevate brand presence, specifically in the context of the Make Over brand in Medan City.
Analisis Dinamika Perdagangan Global: Peran Inovasi dan Kualitas dalam Keberhasilan Ekspor-Impor Ilham Salim Siregar; Muhammad Haekal Matondang; Nurhadiah; Suhairi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21413

Abstract

Penelitian ini menguraikan keterkaitan antara inovasi dan daya saing ekonomi, menyoroti peran sentral inovasi dalam meningkatkan daya saing. Melalui pendekatan studi literatur, temuan penelitian menunjukkan bahwa inovasi memberikan kontribusi yang signifikan dengan menciptakan nilai tambah, menghasilkan produk baru, dan meningkatkan efisiensi produksi. Faktor-faktor seperti dukungan pemerintah, investasi dalam riset, dan akses kepada sumber daya manusia yang berkualitas berpengaruh pada tingkat inovasi. Studi ini menekankan pentingnya peran yang dimainkan oleh pemerintah, perusahaan, dan masyarakat dalam mengakui inovasi sebagai elemen peningkatan daya saing ekonomi, khususnya di konteks Indonesia. Rekomendasi strategis mencakup penguatan kapasitas sumber daya manusia di bidang teknologi dan kolaborasi antara sektor pemerintah, akademisi, dan industri. Meskipun dihadapi tantangan, peningkatan dalam inovasi diharapkan dapat memperkokoh posisi Indonesia di pasar global, mendukung pertumbuhan ekonomi, dan meningkatkan kesejahteraan masyarakat.
Co-Authors Ilham Salim Siregar Isnaini Harahap Muhammad Haekal Matondang Siti Aisyah Suhairi