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All Journal Media Mahardhika Applied Business and Administration Journal (ABAJ)
Nisanur, Visi Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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DVPOSitive: Effective Sales Application and Smart Stock for DistributorCompanies PT Indofood Sukses Makmur Tbk Based on Microsoft Access Nurnajmi, Difa Nasywa; Nisanur, Visi Aulia
Applied Business and Administration Journal Vol. 4 No. 3 (2025): Business Transformation in the Digital and Sustainable Era
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i3.381

Abstract

This project activity is carried out to create an applicationthat can help the sales process and stock management ofgoods more easily, quickly, and regularly. This application isbuilt using Microsoft Access because it is easy to use andsuitable for small business needs. In applicationdevelopment, database design, input and output forms arecreated, and automatic report preparation is carried out. Theapp can record purchase and sale transactions, monitor stockof goods directly, and present reports needed by users. Theresults of using this application show that the transactionrecording process becomes faster and errors in stockmanagement can be reduced. With this application, the salesprocess becomes more efficient and effective. Thisapplication is suitable for business actors who want to startusing digital systems without having to use complicated orexpensive applications.
PENGARUH KUALITAS DAN CITRA WARDAH: ANALISIS KEPUTUSAN PEMBELIAN DI KALANGAN MAHASISWI POLITEKNIK NEGERI BANDUNG Nurnajmi, Difa Nasywa; Nisanur, Visi Aulia
Media Mahardhika Vol. 23 No. 2 (2025): January 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i2.1238

Abstract

This study investigates the influence of brand image and product quality on the purchasing decisions of Wardah cosmetic products among female students at Politeknik Negeri Bandung. Using a quantitative descriptive method, the research surveyed 80 respondents aged 17–25 who have purchased Wardah products at least twice. Results reveal that brand image significantly impacts purchasing decisions, with a correlation coefficient of 0.895, indicating a strong relationship. Meanwhile, product quality also influences purchasing decisions, though to a lesser extent, with a correlation coefficient of 0.786. The regression analysis indicates that 81.1% of the variation in purchasing decisions can be explained by the combination of brand image and product quality. These findings suggest that while both factors are important, brand image plays a more dominant role in influencing consumer choices. This study highlights the critical need for companies to invest in brand development and quality improvements to cater to consumer preferences effectively.
Co-Authors Nurnajmi, Difa Nasywa