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All Journal Agrimansion: Agribusiness Management & Extension Agroteksos
Okarina, Yetty
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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STRATEGI PENINGKATAN KINERJA PENYULUH PERTANIAN DI KABUPATEN MUARA ENIM PROVINSI SUMATERA SELATAN Lestari, Heni Gina Dwi; Sari, Yunita; Okarina, Yetty
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i2.1807

Abstract

Conducted in three different locations in Muara Enim Regency including the implementation of research at BPP Sri Tanjung, Semende Darat Tengah District, BPP Pandan Enim, Tanjung Agung District and BPP Ujan Mas District, Muara Enim Regency Agriculture Service and involving farmers was carried out Purvosive (Intentional) considering that the BPP is the District with the most extension workers. The research analysis used SWOT analysis. Research Results show Based on the research that has been conducted, the results of the study show that there are internal and external factors in the strategy to improve the performance of agricultural extension workers in Muara Enim Regency, internal factors have 2 indicators, namely strengths and weaknesses. Strength indicators have 5 attributes, namely: There is great motivation in extension workers, the ability to utilize technology, having a clear extension program, appropriate salaries and support for work programs/training. Meanwhile, the weakness indicators consist of 6 attributes, namely: Decreased work enthusiasm due to age factors, Lack of monitoring of extension performance, Limited extension facilities and infrastructure, Lack of supervision of agricultural extension workers, Lack of technological expertise and Lack of funds for extension activities. While External Factors also consist of 2 indicators, namely Opportunities and Threats which consist of 6 opportunity attributes, namely Assistance provided by regional government policies, technological advances, giving awards to agricultural extension workers who excel, cooperation between related agencies, government policies in improving agriculture. Threat factors consist of Diverse cultures of fostered farmers, diverse geographical conditions of work locations, changes in administration, farmers' distrust of the performance of agricultural extension officers, overlapping programs between related agencies and lack of public interest in the agricultural sector.
STRATEGI PENGEMBANGAN USAHA TANI KOPI ORGANIK DI KECAMATAN MEKAKAU ILIR KABUPATEN OKU SELATAN Irawan, Senja; Sari, Fifian Permata; Okarina, Yetty
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 2 (2025): Jurnal Agroteksos Agustus 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i2.1354

Abstract

Coffee is one of the important commodities in the plantation sub-sector. Most of Indonesia's coffee production is a plantation commodity that is exported to the world market. This research was conducted in Mekakau Ilir District, South OKU Regency. Data analysis will be carried out through qualitative and quantitative descriptive analysis. Qualitative descriptive analysis is used to get an overview of organic coffee farming. While quantitative analysis uses the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices. The results of the study showed that several internal and external factors were obtained, internal factors, namely strengths; Affordable product prices, land availability, supporting human resources, sales are carried out online, good and distinctive product quality, weaknesses: Limited marketing channels, lack of infrastructure, still using simple technology, capital information, unusual tastes, lack of packaging creativity. While external factors are, opportunities: Quite large market share, increasing coffee drinking trends, digital marketing, geographical conditions and locations, market availability. While threats: Fluctuating coffee prices, coffee products from other regions, economic conditions of the lower middle class. From the research results, it can be seen that the development strategies used to develop shallot commodities in OKU Regency are SO Strategy (Improving quality, Effective marketing, Utilizing natural resources, Improving distribution networks, WO Strategy (Building cooperation with cafes and restaurants, Cooperation with the government, Developing businesses gradually, Designing attractive packaging), ST Strategy (Using flexible pricing strategies, Developing unique products, Developing affordable products), WT Strategy (Increasing production efficiency, Increasing human resource capacity, Product introduction, Increasing cost efficiency).
Co-Authors Irawan, Senja Lestari, Heni Gina Dwi Sari, Fifian Permata Yunita Sari