Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Distribusi Business, Economics and Entrepreneurship
Agrippina, Yulika Rosita
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ARE PRICE FAIRNESS AND PRODUCT QUALITY IMPORTANT TO CONSUMERS OF ASIAN STREET FOOD? Widyarini, Lydia Ari; Sanjaya, Jordy Kusuma; Agrippina, Yulika Rosita
Distribusi - Journal of Management and Business Vol. 13 No. 2 (2025): Distribusi, September 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i2.649

Abstract

The food and beverage industry in Indonesia continues to demonstrate robust revenue growth, particularly within the Asian street food segment especially Mixue, tea and ice cream an area that remains relatively underexplored in empirical research. This study aims to examine the effect of price fairness and product quality on repurchase intention, with perceived value and customer satisfaction serving as mediating variables. Data were collected using a purposive sampling method through an online questionnaire distributed via Google Forms, and further disseminated using a snowball sampling technique to increase respondent reach. A total of 192 valid responses were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that both price fairness and product quality have a positive and significant impact on perceived value and repurchase intention. Furthermore, perceived value significantly influences customer satisfaction, which in turn also has a positive and significant effect on repurchase intention. These results underscore the critical role of perceived fairness and quality in shaping consumer behavior in the competitive street food market. The study provides valuable insights for food service operators and marketers seeking to enhance customer loyalty through pricing strategies and product excellence.
FOMO Pada E-Commerce: Pengaruh Limited Quantity, Limited Time, Discount, Free Shipping Terhadap Arousal Dan Impulse Buying Widyariini, Lydia Ari; Lilihata, Cysilya Frensea; Agrippina, Yulika Rosita
Business, Economics dan Entrepreneurship Vol 7 No 1 (2025): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v7i1.1018

Abstract

Abstract The FOMO strategy is implemented by retailers to influence consumers to feel concerned about missing out on the products they wish to purchase through a flash sale program. Information from the marketplace showing limited quantity, limited time for purchase, as well as price discounts and free shipping is expected to stimulate consumers' excitement (arousal) to make a purchase. This study aims to analyze the effects of limited quantity, limited time, price discount, and free shipping on perceived arousal and impulse buying on Shopee through the Flash Sale program. A quantitative analysis method using a survey was conducted by distributing an online questionnaire to 133 Shopee customers. The data were analyzed using Structural Equation Model (SEM), processed with Smart PLS (Partial Least Square) software. The results of the study show that limited quantity, limited time, price discount, and free shipping have an effect on perceived arousal and impulse buying. Perceived arousal also affects impulse buying. Kata kunci: Limited Quantity, Limited Time, Price Discount, Free Shipping, Perceived Arousal, Impulse Buying.
Co-Authors Lilihata, Cysilya Frensea Sanjaya, Jordy Kusuma Widyariini, Lydia Ari Widyarini, Lydia Ari