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All Journal Jurnal Bisnis dan Ekonomi
Munif, Farrah
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Economics, Econometrics & Finance

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Revitalisasi Taman Mini Indonesia Indah Sebagai Icon Wisata Budaya di Jakarta: Revitalization of Taman Mini Indonesia Indah as a Cultural Tourism Icon in Jakarta Munif, Farrah; Maharani Elfauda, Puan; Bisri, latif
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.129

Abstract

This study investigates the revitalization process of Taman Mini Indonesia Indah (TMII) during the 2022–2023 period, examining its impact on the park’s image as a cultural tourism destination and identifying the challenges faced during implementation. Employing a qualitative research design, data were collected through direct observation, semi-structured interviews with management and cultural practitioners, and documentation, and were analyzed using Spradley’s ethnographic model. The results reveal that the “green pillar” of the revitalization was achieved through the creation of motor-vehicle-free zones, the introduction of environmentally friendly transportation systems, and the expansion of green open spaces. These interventions enhanced visitor comfort, cleanliness, and overall attractiveness, while simultaneously revitalizing local traditions and fostering community participation. Moreover, the revitalization generated positive economic effects by creating new employment opportunities and stimulating local business activities.
Analisis Faktor Yang Mempengaruhi Keputusan Pemilihan Jurusan Pariwisata Di Universitas Pertiwi: Analysis of Factors Influencing the Decision to Choose a Tourism Major at Pertiwi University Munif, Farrah; Yafi, Muhammad; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.146

Abstract

Objective: This study aims to identify and analyze the factors influencing the decision to major in tourism at Pertiwi University and identify the most influential factors.   Methodology: Based on the research problem, this study is a descriptive study using a survey method. The sample size for this study was 60 students majoring in tourism at Pertiwi University. Sampling was conducted using a purposive sampling technique. The research instrument was an online questionnaire with a five-point Likert scale. Data were analyzed by measuring the percentage of respondents who responded to the survey.   Research Results: The results indicate that interest, personality, and job opportunities were 93% likely to agree that these factors influenced the decision to major in tourism at Pertiwi University. Another factor, university reputation, was 92% likely to influence the decision to major in tourism at Pertiwi University.
Co-Authors Bisri, latif Maharani Elfauda, Puan Miftahudin Yafi, Muhammad