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Hasrini, Hasrini
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Religion Humanities Economics, Econometrics & Finance Education Library & Information Science Other

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The Influence of the PBL (Problem Based Learning) Model assisted by the Snakes and Ladders Game on the Critical Thinking Skills of Fifth Grade Civics Students at SDN Inpres Kambilo Hasrini, Hasrini; Ihsan, Ihsan; Jannah, Miftahul
Journal of Educational Sciences Vol. 9 No. 5 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.5.p.3900-3909

Abstract

This study aims to analyze the effect of applying the Problem Based Learning (PBL) model assisted by snakes and ladders game on improving students' critical thinking skills in Civic Education (Civics) subjects at SDN Inpres Kambilo. Critical thinking skills are one of the important competencies that students must have to face the challenges of the 21st century. However, initial observations show that students' critical thinking skills at SDN Inpres Kambilo still need to be improved. The PBL approach was chosen because it encourages students to actively solve real problems, while the snakes and ladders game was integrated to increase motivation and learning interaction. The research sample consisted of two groups, namely the experimental group taught with the PBL model assisted by snakes and ladders and the control group taught with conventional methods. Data on critical thinking skills were collected through a validated description test and analyzed using t-test. The results of the study before learning using snakes and ladders media, the average score obtained was 60 and after using snakes and ladders media, the average score was 80. Semplel t test results obtained a significance value of 0.000 (p <0.05), it can be concluded that there is a significant difference in the application of snakes and ladders media.
The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products Hasrini, Hasrini; Kussudyarsana, Kussudyarsana; Saputro, Edy Purwo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the moderating role of influencer credibility. Using a quantitative, associative design, data were gathered from 250 respondents who had been exposed to negative influencer reviews of cosmetic products through purposive sampling. A structured questionnaire was administered, and the data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results reveal that negative influencer reviews significantly weaken brand attitude, which subsequently increases consumer dissatisfaction and reduces brand loyalty. Brand attitude and dissatisfaction significantly mediate the relationship between negative reviews and brand loyalty, indicating that unfavorable influencer content can indirectly drive brand disloyalty through these psychological pathways. However, influencer credibility does not significantly moderate the impact of negative reviews on brand attitude. These findings highlight the critical role of managing e-WOM and monitoring influencer content to protect brand equity. For cosmetic brands, proactive communication strategies and consumer engagement are essential to mitigate the adverse effects of negative influencer reviews. The study contributes to digital marketing literature by integrating mediation and moderation mechanisms into the understanding of how negative e-WOM shapes brand loyalty.
Co-Authors Edy Purwo Saputro Ihsan Ihsan Kussudyarsana Kussudyarsana Miftahul Jannah