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All Journal Eduvest - Journal of Universal Studies QOSIM: Jurnal Pendidikan, Sosial & Humaniora
Azwar , Azwar
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Religion Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Strategi Pendidikan Agama Islam dalam Meningkatkan Kedisplinan Siswa di SMA Negeri 1 Merangin Azwar , Azwar
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 3 No 3 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v3i3.2119

Abstract

Kedisiplinan siswa merupakan aspek penting dalam pembentukan karakter Islami yang hanya dapat tumbuh melalui pendidikan agama yang konsisten. Penelitian ini bertujuan untuk menganalisis peran guru Pendidikan Agama Islam (PAI) dalam meningkatkan kedisiplinan siswa di SMA Negeri 1 Merangin. Penelitian menggunakan metode kualitatif deskriptif dengan teknik observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa guru PAI berperan melalui keteladanan, pemberian nasehat, pembiasaan, penegakan disiplin, serta motivasi. Siswa yang mendapat bimbingan langsung menunjukkan peningkatan dalam mengikuti kegiatan keagamaan, menaati aturan sekolah, serta memiliki sikap religius yang lebih baik. Hambatan yang ditemukan meliputi rendahnya pemahaman siswa tentang pentingnya kedisiplinan, perilaku siswa yang beragam, dan kurangnya pengawasan dari keluarga. Faktor pendukungnya adalah kerjasama sekolah, guru, dan lingkungan dalam menumbuhkan budaya disiplin. Implikasinya, kolaborasi antara sekolah, guru, orang tua, dan siswa menjadi kunci utama dalam memperkuat karakter Islami melalui kedisiplinan religius
Marketing Communication Strategy for the Digital Instagram Account of the Sumatera Baru Jewelry Store in Increasing Customer Trust in the Digital Age Madani, Najwa Puteri; Azwar , Azwar
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52415

Abstract

The development of digitalization is changing consumption patterns and consumer behavior, as well as highlighting the inequality of MSMEs' adaptation to digital technology in Indonesia. In the context of the jewelry industry, which has high value and requires strong trust, Toko Mas Sumatra Baru is undergoing digital transformation through Instagram to build customer trust. This study aims to analyze the digital marketing communication strategy of Toko Mas Sumatra Baru in increasing customer trust. The method used was qualitative descriptive, with data collection through observation of the store's Instagram activities and semi-structured interviews with store owners, cross-generational customers, and digital marketing practitioners. Data analysis was based on the AISAS model and the 7P marketing mix. The results of the study show that Instagram is used primarily as a digital catalog and an educational medium that strengthens the store’s transparency and credibility. Collaboration with state-owned enterprises engaged in mortgage-based financing and microfinance services enhances transaction integrity and security, while educational content and customer testimonials help build benevolence-based trust. However, inconsistent upload frequency and limited digital interaction remain challenges. In conclusion, the combination of offline reputation and digital visual evidence through a systematic communication strategy on Instagram plays an important role in building customer trust. The research recommends improving content consistency, optimizing digital features, enhancing HR training, and applying data-driven digital marketing strategies to increase customer trust and store competitiveness in the digital age.
Co-Authors Madani, Najwa Puteri