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All Journal Jurnal Informatika: Jurnal Pengembangan IT
Hamzah, Shela Septiani
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Computer Science & IT

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Journal : Jurnal Informatika: Jurnal Pengembangan IT

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Design Thinking untuk Perancangan UI Website Seller Toko: Studi Kasus PT Vetencode Pradani Abadi Hamzah, Shela Septiani; Lattu, Arny; Permana, Muhamad Anton
Jurnal Informatika: Jurnal Pengembangan IT Vol 10, No 4 (2025)
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v10i4.8839

Abstract

Competition in the digital era is a significant challenge for traditional shops in neighborhood communities (RT/RW), particularly those with limited access to and understanding of digital technology needed to compete in online markets. This study aims to design a seller website user interface (UI) using the Design Thinking approach through five stages: Empathize, Define, Ideate, Prototype, and Test. Data collection was conducted through interviews, observations, and literature studies to ensure that the design aligns with the needs of small-scale business owners. The UI prototype was developed in the form of low-fidelity and high-fidelity wireframes and tested through usability testing based on the Heuristic Evaluation method by three internal evaluators. The results showed that 60% of the usability principles revealed no issues (severity 0), while the remaining 40% only indicated cosmetic issues (severity 0.33–1.00). The overall average score of 0.23 reflects a very good level of usability without requiring major improvements. Therefore, applying Design Thinking successfully produced a user-friendly UI tailored to neighborhood-level sellers in navigating digital transformation.
Co-Authors Lattu, Arny Permana, Muhamad Anton