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All Journal Jurnal Manajemen dan Teknologi Rekayasa Journal Serambi Engineering (JSE) Jurnal kesekretarisan, manajemen bisnis, Perhotelan, Pariwisata dan logistik.
Vicky, Agnes
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Penentuan Tarif Pengiriman Kargo Menggunakan Metode Biaya Operasional Kendaraan Pada PT.XYZ Vicky, Agnes
Jurnal Serambi Engineering Vol. 10 No. 4 (2025): Oktober 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

PT. XYZ is a company engaged in the transportation and logistics sector. One of PT. XYZ’s business operations focuses on cargo delivery services. However, the company has not yet established an official cargo delivery tariff. The accuracy of tariff determination is a crucial element in making decisions for the company’s growth. Errors in setting the tariff can have fatal consequences for the company: if the tariff is set too high, customers may switch to competitors; on the other hand, if the tariff is set too low, the company may suffer losses. This study aims to determine cargo delivery tariffs using the vehicle operational cost method at PT. XYZ. The vehicle operational cost method can be applied to set tariffs with the goal of generating profit. The research results show that there are nine round-trip cargo delivery routes, namely: Makassar ↔ Bone: Rp. 564/kg, Bone ↔ Parepare: Rp. 626/kg, Bone ↔ Wonomulyo: Rp. 679/kg, Makassar ↔ Bulukumba: Rp. 533/kg, Bulukumba ↔ Sengkang: Rp. 672/kg, Makassar ↔ Sengkang: Rp. 568/kg, Makassar ↔ Parepare: Rp. 540/kg, Makassar ↔ Pinrang: Rp. 554/kg, Makassar ↔ Palu: Rp. 1,407/kg
Marketing Strategy of Kopi Sejati Products Using SWOT, Marketing Mix 4P, and Boston Consulting Group (BCG) Matrix Vicky, Agnes; Baharuddin, Andi Velahyati; Dewi, Dewi
JUMANTARA: Jurnal Manajemen dan Teknologi Rekayasa Vol 5, No 1 (2026)
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/jumantara.v5i1.3463

Abstract

Kopi Sejati is a micro, small, and medium enterprise (MSME) in Makassar engaged in the production and sale of locally roasted coffee. Its marketing activities remain limited, relying mainly on exhibitions and direct sales by the owner, with minimal utilization of digital platforms. This study aims to formulate an effective marketing strategy through the integration of SWOT analysis, Marketing Mix (4P), and the Boston Consulting Group (BCG) Matrix. The research employs a descriptive qualitative and quantitative approach, with data obtained from observation, interviews, questionnaires, and sales documentation from 2023–2024.The findings indicate that the most suitable strategy for Kopi Sejati is the Strength–Opportunity (SO) strategy, with total IFAS and EFAS scores of 4.20 and 4.22, placing the business in Quadrant I (aggressive growth strategy). The BCG Matrix identifies Kopi Sejati as a Cash Cow, with a relative market share of 1.25 and an industry growth rate of 4.2%, reflecting a strong yet stable position. The Marketing Mix (4P) analysis highlights product quality and competitive pricing as strengths, while promotion and distribution require improvement. Strengthening digital marketing, forming a dedicated marketing team, and expanding distribution networks are projected to increase market reach by 30% and boost sales by at least 20% annually.
Indonesia Guest Comment Card Sebagai Bahan Evaluasi Kompetensi Guest Service Agent Terhadap Kepuasan Tamu Di MH Hotel Ipoh, Perak, Malaysia: Guest Comment Card Sebagai Bahan Evaluasi Kompetensi Guest Service Agent Terhadap Kepuasan Tamu Di MH Hotel Ipoh, Perak, Malaysia fransiscus amonio, Halawa; Vicky, Agnes
Journal Management SMC Vol 1 No 3 (2023): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3333/lbs.v9i3.37

Abstract

The guest service area is also known as the first and the impression of the guest. This means that this is the first and last part of the guest. Hotel guests will arrive first at the guest service area and at check-out the guest must communicate with the guest service agent. So it is only natural that a deep impression will be created in the guest service area. The front office or guest service area is an information center and almost all guest activities such as receiving and sending letters, managing guest luggage, paying hotel accounts, handling lost guest items, accommodating guest complaints and also a place to provide all kinds of information both inside the hotel. or outside the hotel. Every guest who comes to the hotel to stay, for the first time is handled and managed by the guest service area by following the check-in procedure as well as when the guest leaves the hotel it will be taken care of and handled again by the guest service area by following the check-out procedure .Keywordsi: Guest Service, Competence, Guest Satisfaction
Peran Housekeeping Menghadapi Komplain Tamu Kamar Hunian di Myhotel Jakarta Barat: Peran Housekeeping Menghadapi Komplain Tamu Kamar Hunian di Myhotel Jakarta Barat Vicky, Agnes; Putranto, Diyan; Milawati
Journal Management SMC Vol 1 No 3 (2023): Jurnal Manajemen Pariwisata dan Logistik (JMPL)
Publisher : Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

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Abstract

Sektor pariwisata di Indonesia merupakan salah satu pendapatan terbesar yang sedang mengalami pertumbuhan. Salah satu bagian dari pariwisata adalah perhotelan. Hotel tidak bisa dipisahkan dari pariwisata karena sebagai penunjang perjalanan liburan seseorang. Hotel adalah jenis akomodasi yang menggunakan sebagian atau seluruh bagian untuk menyediakan jasa penginapan, makanan dan minuman serta jasa penunjang lainnya yang dikelola secara komersial. MyHotel adalah sebuah jasa akomodasi di Jakarta Barat yang menawarkan kamar dengan harga murah. Hotel berbintang tiga ini adalah tempat yang strategis bagi siapapun yang ingin berlibur atau berwisata di Kota Jakarta. Demi menunjang sisi komersial, manajemen MyHotel memperhatikan banyak hal termasuk aspek kebersihan. Kebersihan menjadi faktor penunjang sebuah hotel itu layak dikunjungi atau tidak. Di sini departement housekeeping memiliki peranan penting. Mereka bertugas merawat, membersihkan, membuat rapih seluruh isi hotel agar memberi dampak positif bagi para pengunjung. Penelitian ini menggunakan pendekatan kualitatif dengan memperhatikan situasi sosial yang terdiri dari tempat, pelaku, dan aktivitas.Kata kunci: House Keeping, Kamar Hunia, Myhotel.
Co-Authors Andi Velahyati Baharuddin Dewi Dewi Halawa, Fransiscus Amonio Milawati Putranto, Diyan