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All Journal Jurnal Manajemen dan Teknologi Rekayasa Serambi Engineering
Vicky, Agnes
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Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

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Penentuan Tarif Pengiriman Kargo Menggunakan Metode Biaya Operasional Kendaraan Pada PT.XYZ Vicky, Agnes
Jurnal Serambi Engineering Vol. 10 No. 4 (2025): Oktober 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

PT. XYZ is a company engaged in the transportation and logistics sector. One of PT. XYZ’s business operations focuses on cargo delivery services. However, the company has not yet established an official cargo delivery tariff. The accuracy of tariff determination is a crucial element in making decisions for the company’s growth. Errors in setting the tariff can have fatal consequences for the company: if the tariff is set too high, customers may switch to competitors; on the other hand, if the tariff is set too low, the company may suffer losses. This study aims to determine cargo delivery tariffs using the vehicle operational cost method at PT. XYZ. The vehicle operational cost method can be applied to set tariffs with the goal of generating profit. The research results show that there are nine round-trip cargo delivery routes, namely: Makassar ↔ Bone: Rp. 564/kg, Bone ↔ Parepare: Rp. 626/kg, Bone ↔ Wonomulyo: Rp. 679/kg, Makassar ↔ Bulukumba: Rp. 533/kg, Bulukumba ↔ Sengkang: Rp. 672/kg, Makassar ↔ Sengkang: Rp. 568/kg, Makassar ↔ Parepare: Rp. 540/kg, Makassar ↔ Pinrang: Rp. 554/kg, Makassar ↔ Palu: Rp. 1,407/kg
Marketing Strategy of Kopi Sejati Products Using SWOT, Marketing Mix 4P, and Boston Consulting Group (BCG) Matrix Vicky, Agnes; Baharuddin, Andi Velahyati; Dewi, Dewi
JUMANTARA: Jurnal Manajemen dan Teknologi Rekayasa Vol 5, No 1 (2026)
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/jumantara.v5i1.3463

Abstract

Kopi Sejati is a micro, small, and medium enterprise (MSME) in Makassar engaged in the production and sale of locally roasted coffee. Its marketing activities remain limited, relying mainly on exhibitions and direct sales by the owner, with minimal utilization of digital platforms. This study aims to formulate an effective marketing strategy through the integration of SWOT analysis, Marketing Mix (4P), and the Boston Consulting Group (BCG) Matrix. The research employs a descriptive qualitative and quantitative approach, with data obtained from observation, interviews, questionnaires, and sales documentation from 2023–2024.The findings indicate that the most suitable strategy for Kopi Sejati is the Strength–Opportunity (SO) strategy, with total IFAS and EFAS scores of 4.20 and 4.22, placing the business in Quadrant I (aggressive growth strategy). The BCG Matrix identifies Kopi Sejati as a Cash Cow, with a relative market share of 1.25 and an industry growth rate of 4.2%, reflecting a strong yet stable position. The Marketing Mix (4P) analysis highlights product quality and competitive pricing as strengths, while promotion and distribution require improvement. Strengthening digital marketing, forming a dedicated marketing team, and expanding distribution networks are projected to increase market reach by 30% and boost sales by at least 20% annually.
Co-Authors Andi Velahyati Baharuddin Dewi Dewi