Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Teknik Industri Terintegrasi (JUTIN)
Prasetio, Ongky Aji
Unknown Affiliation
Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Desain dan Implementasi Model Strategi Pemasaran Berdasarkan Boston Matrix (Studi Kasus: Home Industry Flora Store Lamongan) Prasetio, Ongky Aji; Puspitorini, Pipit Sari; Efendi, Imaduddin Bahtiar
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.48978

Abstract

This study aims to analyse the sales performance of two e-commerce platforms, Shopee and TikTok Shop, using sales data from Flora Store, a home-based perfume business located in Lamongan, East Java. In the face of increasingly fierce competition between digital markets, businesses such as Flora Store are utilising online platforms to reach a wider consumer base and increase sales. Sales data from April 2024 to March 2025 were analysed using Tableau software. The results of the analysis show that Shopee occupies the cash cow position due to its stable and dominant sales performance, while TikTok Shop is in the question mark position, as it has high growth rates but unstable sales. This study provides a strategic overview of the use of digital platforms in developing home industries and suggests the need for a more aggressive content marketing approach.
Co-Authors Efendi, Imaduddin Bahtiar