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All Journal Indonesian Journal of English Language Studies (IJELS)
Ugwu, Justus Chidi
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Persuasion, Face-Threatening Acts, and Mitigation Strategies in Southeast Nigeria Haggling Encounters Ugwu, Justus Chidi; Agbo, Elizabeth Ebere; Nnamani, Obiageli Cynthia
Indonesian Journal of English Language Studies (IJELS) Vol 11, No 2 (2025)
Publisher : Magister Kajian Bahasa Inggris (English Language Studies) Universitas Sanata Dharma Yogy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijels.v11i2.10833

Abstract

Given the fact that haggling could provide the opportunity for deceit,the seller employs different persuasive strategies to convince the, already alerted, buyer to patronise them. However, despite such persuasive strategies, there could be communication breakdown because of distrust and suspicion among the interactants. Such communication breakdown requires a repair for a successful haggling encounter.This study looks at the main artistic modes and pragmatic strategies of persuasion used in southeast Nigerian markets to identify the pragmatic techniques that are used to mitigate threatened face in market encounters. The data consist of ninety sampled haggling experiences involving wholesalers (15), retailers (15), apprentices (15), and customers (45), taken from the five states that comprise Southeast Nigeria. The data analysis draws on Aristotle's threefold method of persuasion, paying close attention to the pathos and logos of his rhetorical appeals, and Mey’s (2001) theory of pragmatic acts.  The analysis shows that there is strong presence of logos in the data, with a predomination of the pathos component of the rhetorical appeals. The research also indicates that while face-threatening acts are practed through questioning, comparing, and doubting, it is also mitigated through apologising, euphemising and blame transfer. 
Framing and Group Polarisation in Hate Speeches in Nigeria Ugwu, Justus Chidi; Nnnamani, Obiageli C.
Indonesian Journal of English Language Studies (IJELS) Vol 9, No 2 (2023): September 2023
Publisher : Magister Kajian Bahasa Inggris (English Language Studies) Universitas Sanata Dharma Yogy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijels.v9i2.6191

Abstract

Since the Nigerian Civil War in 1970, there has been a mutual suspicion among its three major ethnic groups, Hausa (in the North), Igbo (East) and Yoruba (West). This is not only manifest in their socio-political life but has also generated strife and hate speech, typified by context-sensitive strategies. This paper highlights the key group-motivated strategies of framing and polarisation utilized in the hate speeches raised by different groups in the Nigerian political discourse. The 2017 Kaduna declaration by a northern union (Arewa Youths), threatening to evict the Igbo living in the northern region, and response texts from other unions to the declaration constitute the data. These were subjected to content analysis with insights from van Dijk’s Ideological Representation and Halliday and Matthiessen’s Transitivity Theory. The findings reveal a self-preservationist frame, which is polarised in the Self/Other pattern.
Co-Authors Agbo, Elizabeth Ebere Nnamani, Obiageli Cynthia Nnnamani, Obiageli C.