Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Tourism Economics and Policy
LAHAGU, Agusman
Unknown Affiliation
Economics, Econometrics & Finance Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Mangkunegaran Temple as A Leading Cultural Tourism Attraction: an Analysis Of Digital Marketing Integration and Heritage Preservation in Solo City LAHAGU, Agusman; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1538

Abstract

This research analyzes Pura Mangkunegaran as a leading cultural tourism attraction in Solo City with a focus on digital marketing integration and cultural heritage preservation. Using a qualitative approach with a case study method, data was collected through in-depth interviews with 15 informants, participatory observation, and Instagram social media analysis. The results showed that Pura Mangkunegaran has a very high cultural tourism potential with 268 years of historical value, a collection of 5,000 artifacts, and original Javanese-European architecture. The visitation rate reached 132,060 people in 2024 with 300% growth from the previous year. A digital marketing strategy through Instagram @mangkunegaran with 65,000 followers proved effective in increasing awareness and visitation. Key challenges include limited digital infrastructure, content inconsistency, and a gap between tradition and millennial traveler expectations. This research recommends an integrated strategy that combines digitization of cultural heritage, interactive content development, and strengthening stakeholder partnerships to make Pura Mangkunegaran a major attraction for sustainable cultural tourism in Indonesia.
Co-Authors Pranoto Pranoto