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All Journal Jurnal Manajemen dan Pemasaran Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Cindi Fatika
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Economics, Econometrics & Finance

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PENGARUH MEDIA SOSIAL TERHADAP LOYALITAS PELANGGAN PADA RUMAH MAKAN BOTRAM GARUT Rini Alpiani; Putri Intan Permatasari; Cindi Fatika
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.822

Abstract

Customer loyalty is a customer activity with high repeat purchases and is considered less price sensitive, social media is used to meet between brands and customers with the aim of developing a brand over social media companies may process customers more effectively and cost less in spending. (Supriatna et al., 2022). Sugiyono (2009: 13) quantitative is research to examine certain populations and samples, sampling is done randomly, then analyzed quantitatively or statistically with the aim of testing hypotheses that have been set. The results of the data above, it can be seen that t is 12.553 with a Sig Value, which is 0.000, meaning significantly less than the value of probabilitaz (0.000 0.5) so that it can be concluded that Ho rejected means that social media has a significant influence on Customer Loyalty (H1 received). Because the results are positive, the influence of Social Media on Customer Loyalty is a positive influence. Keywords : Loyality, Media Social.
Pengaruh GCG dan Green Accounting terhadap Pengungkapan CSR Dimediasi Kinerja Keuangan Cindi Fatika; Rina Yuniarti; Mirra Sri Wahyuni
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.18

Abstract

The aim of this research is to empirically evaluate GCG and green accounting on CSR disclosure mediated by financial performance. The data used in this research is secondary data originating from the annual reports of mining companies listed on the Indonesia Stock Exchange (BEI) for 2012-2022. The number of samples collected using purposive sampling technique was 4 companies. The data analysis technique in the research uses the SEM-PLS program which is processed with WarpPLS 7.0. The research results show that Good Corporate Governance (GCG), which is proxied using the independent board of commissioners variable, has a negative effect on CSR disclosure, , green accounting has a positive effect on CSR disclosure, financial performance cannot mediate the influence of the independent board of commissioners on disclosure. CSR, financial performance cannot mediate the influence of the audit committee on CSR disclosure, financial performance cannot mediate the influence of green accounting on CSR disclosure.
Co-Authors Mirra Sri Wahyuni Putri Intan Permatasari Rina Yuniarti, Rina Rini Alpiani