Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran
Fakhira, Raisa
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MINYAK SOLAR (PT WILLY DWI PERKASA) Fakhira, Raisa; Gumilang Wirakada, Gugum
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1102

Abstract

This study aims to determine the effect of service quality on purchasing decisions for diesel oil at PT Willy Dwi Perkasa. Service quality is measured using five dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. While purchasing decisions are measured by five indicators, namely problem recognition, information search, alternative evaluation, purchasing decisions, and post-purchase behavior With a descriptive quantitative approach method Data analysis techniques using simple linear regression with 30 respondents. The results of this study indicate that there is an influence of Service Quality on purchasing decisions of 81.9%
Co-Authors Gumilang Wirakada, Gugum