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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi
Aurelia, Gabriella
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Penggambaran Orang Timur Dalam Film Kaka Boss Aurelia, Gabriella; Haloho, Heppy
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 3 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/svj38z66

Abstract

This study aims to analyze the portrayal of Eastern Indonesians in the film Kaka Boss using Charles Sanders Peirce’s semiotic approach. The research addresses the urgency of understanding how popular media constructs ethnic identity and influences public perception. A qualitative content analysis was conducted, focusing on visual, verbal, and symbolic signs representing Eastern Indonesian cultural values and social characteristics. The findings reveal five main representations: dominant figure, upholder of family values, proactive and creative individual, courageous conflict resolver, and symbol of resilience amid legal challenges. These portrayals shift outdated stereotypes toward a modern yet culturally rooted image. The study underscores the strategic role of film in shaping an inclusive and empowering social reality.
Co-Authors Haloho, Heppy