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All Journal JCAIP: Journal of Contemporary Applied Islamic Philanthropy Jurnal Intelek Insan Cendikia
Wulandari Putri, Nurul
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran E-Commerce dalam Meningkatkan Akses Pasar bagi Produk UMKM Lokal di Provinsi Jawa Tengah Nurfaizah, Voni; Wulandari Putri, Nurul
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi digital, khususnya e-commerce, memberikan peluang strategis bagi usaha mikro, kecil, dan menengah (UMKM) untuk memperluas jangkauan pasar. Penelitian ini bertujuan untuk menganalisis peran e-commerce dalam meningkatkan akses pasar bagi produk UMKM lokal di Provinsi Jawa Tengah. Metode penelitian yang digunakan adalah studi literatur dan analisis deskriptif berdasarkan data sekunder dari laporan pemerintah, publikasi ilmiah, dan data transaksi e-commerce. Hasil penelitian menunjukkan bahwa pemanfaatan e-commerce mampu meningkatkan visibilitas produk UMKM, memperluas jangkauan distribusi ke pasar nasional bahkan internasional, serta mendukung efisiensi biaya pemasaran. Namun, tantangan utama yang dihadapi UMKM meliputi keterbatasan literasi digital, kualitas produk, dan keterbatasan infrastruktur logistik. Dengan demikian, optimalisasi peran e-commerce memerlukan dukungan berupa pelatihan digital marketing, peningkatan kualitas produk, dan kolaborasi antara pemerintah, platform digital, serta pelaku UMKM. Penelitian ini diharapkan dapat memberikan kontribusi dalam merumuskan strategi penguatan UMKM lokal melalui pemanfaatan teknologi digital.
From Small Change To A Blessing: A Study Of Infaq And Shodaqoh By Lazisnu In The Village Of Telogorejo, East Lampung Wulandari Putri, Nurul; Shalma Zahira, Inggis
Journal of Contemporary Applied Islamic Philanthropy Vol. 3 No. 1 (2025): JCAIP
Publisher : Nuban Jagadhita Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62265/jcaip.v3i1.120

Abstract

Purpose: This study analyzes the role of the Nahdlatul Ulama Zakat, Infaq, and Shodaqoh Institution in managing infaq and shodaqoh to improve the welfare of the community in Telogorejo Village, East Lampung. Infaq is defined as the giving of wealth for Islamic social activities, while shodaqoh is voluntary giving without expectation of reward. LazisNU, as a NU philanthropic institution, focuses on collecting and distributing funds to alleviate poverty and support social justice. The purpose of this study is to understand the strategies for managing infaq and shodaqoh funds and their impact on rural communities. Methodology: The method used is a descriptive qualitative approach, with data collection through interviews, observation, and documentation studies. Findings: The results show that LazisNU Telogorejo Village, which was founded in 2022, has successfully collected funds through the coin NU program, which is a simple infaq box distributed to residents' homes and collected monthly. These funds were distributed for consumptive assistance, such as death benefits, health assistance, and support for the elderly, although productive distribution has not yet been achieved due to limited funds. Supervision and reporting were carried out transparently to maintain accountability.
Co-Authors Nurfaizah, Voni Shalma Zahira, Inggis