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All Journal Journal of Artificial Intelligence and Digital Business
Hapsari, Paramesthi Wulan
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Manajemen Rantai Pasokan, Keunggulan Bersaing, dan Dampaknya terhadap Kinerja Usaha Toko Roti Hapsari, Paramesthi Wulan; Supriadi, Asep; Ganika, Gerry
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2662

Abstract

This study aims to test, analyze and prove how the mediation role of Competitive Advantage on the relationship between Supply Chain Management and Business Performance studied in bakery businesses in South Jakarta. The type of research used is quantitative descriptive. This study uses data collection methods based on interviews, literature studies and questionnaires. The population in this study is micro, small and medium enterprises (MSMEs) engaged in bread production with a population of 200. The sample used in this study was 134 respondents using purposive sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM) with the Smart PLS 4.2.1.1 analysis tool. The results of this study indicate that: (1) Supply Chain Management has a positive and significant effect on Business Performance, (2) Supply Chain Management has a positive and significant effect on Competitive Advantage, (3) Competitive Advantage has a positive and significant effect on Business Performance and (4) Competitive Advantage is able to mediate the influence of Supply Chain Management on Business Performance.
Co-Authors Asep Supriadi Ganika, Gerry