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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Tarigan, Riana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Determinants Of Patient Satisfaction At Bangun Purba Regional General Hospital, Deli Serdang Regency Through Hospital Image Tarigan, Riana; Lubis, Yusniar; Junita, Audia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8578

Abstract

This study analyzes the determinants of patient satisfaction at Bangun Purba Regional General Hospital, Deli Serdang Regency through the image of the hospital destination. The determinants themselves consist of reliability, responsiveness, assurance, empathy and physical evidence. This study uses a quantitative approach through an explanatory survey to analyze one or more variables that influence other variables and the causal relationship between variables is explained by the hypothesis. This study uses primary data with a questionnaire as a research medium with 90 respondents as patient respondents at Bangun Purba Regional General Hospital, Deli Serdang Regency. The sampling technique uses purposive random sampling. The validity test shows that each variable is greater than 0.192, indicating validity. The reliability test shows reliable results with values greater than 0.60. The hypothesis test shows that each variable is greater than 0.1986. The results of the study indicate that the determinants of Service Quality variable, namely the variables of Reliability, Responsiveness, Assurance, Empathy, and Physical Evidence, have a positive and significant impact on Patient Satisfaction through the Image of the Hospital.
Co-Authors Audia Junita Yusniar Lubis