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Deci Rahakbauw, Oktovina
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PENGARUH MOTIVASI, KOMITMEN KERJA, DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT INDOMARCO PRISMATAMA DC TANGERANG 2 BITUNG KABUPATEN TANGERANG Deci Rahakbauw, Oktovina; Nandika Setiawan, Halfian
Management Research and Business Journal Vol. 1 No. 2 (2023): Edisi Agustus 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i1.21

Abstract

ABSTRACT This study aims to analyze the influence of Motivation, Work Commitment, and Work Environment on Employee Productivity at PT Indomarco Prismatama DC Tangerang 2 Bitung, Tangerang Regency partially and simultaneously. This study used a sample of 50 employees with data collection techniques using a questionnaire. The test results of this study show that multiple linear regression analysis has the equation Y = 17.086 + 0.300X1 + 0.123X2 + 0.204X3 . The test results for the coefficient of determination (R2) Adjusted R Square have a value of 0.443 or 44.3%, so it is concluded that 47.7% of employee productivity is influenced by the three independent variables (motivation, work commitment, and work environment). While the remaining 55.7% is influenced by factors outside the research. The results of the t test show that the motivation variable (X1) on employee productivity (Y) has a t count value of 3.379> t table 2.012 with a significance level of 0.01 <0.05, the work commitment variable (X2) on employee productivity (Y) has a value t count 1.048 < t table 2.012 with a significance level of 0.300 <0.05, and the work environment variable (X3) on employee productivity (Y) has a t count value of 2.087 > t table 2.012 with a significance level of 0.042 <0.05. Then the motivational variable (X1), communication variable (X2), work environment variable (X3) have a partial effect on employee productivity (Y). The results of the F test show F count 13.999 > F table 2.57 with a significance level value of 0.000 <0.05, then motivation, work commitment, and work environment simultaneously influence the productivity of employees of PT Indomarco Prismatama DC Tangerang 2 Bitung Tangerang Regency.
ANALISIS PENGARUH HARGA (PRICE), SUASANA TOKO (STORE ATMOSPHERE), DAN CITA RASA (TASTE) TERHADAP KEPUASAN PELANGGAN TOKO KOPI SEDUH PESANGGRAHAN JAKARTA SELATAN Deci Rahakbauw, Oktovina; Nugraha , Renalda
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.48

Abstract

This research aims to determine the influence of the variables Price, Store Atmosphere, and Taste on Customer Satisfaction of the Pesanggrahan Brewed Coffee Shop, South Jakarta. Research data sources are data sources needed to conduct research. These data sources can be obtained either directly, called primary data or indirectly or called secondary data related to the research object. Meanwhile, the types of data used in this research are primary data and secondary data. The population in this study were visitors who drank coffee at the Pesanggrahan Seduh Coffee Shop, South Jakarta. This research uses an accidental sampling technique which aims to obtain samples by chance to be more efficient in sample collection. To take the number of samples using the Slovin formula. The analytical method used in this research is multiple linear regression which is used to test the influence of Price, Store Atmosphere and Taste which are independent variables on Customer Satisfaction which is the dependent variable. Data processing in this research used the Statistical Program for Social Science (SPSS) version 25.0 for Windows. From the results of the t test analysis with a significance level of 5%, it shows that the variables Price, Store Atmosphere, and Taste have a positive and significant effect on Customer Satisfaction. The results of the F test analysis of the variables Price, Store Atmosphere and Taste have a positive and significant effect on Customer Satisfaction. The predictive ability of the three independent variables (Price, Store Atmosphere, and Taste) on the dependent variable (Customer Satisfaction) in this research is 66.5% while the remaining 33.5% is explained by other variables outside the research model.