Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal MRB
Maulida Antika, Rizca
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Content Marketing Tiktok Affiliate, Live Streaming dan Diskon Harga di Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare (Studi Kasus di Jakarta Selatan) Tukidi, Tukidi; Adhani, Ida; Maulida Antika, Rizca
Management Research and Business Journal Vol. 2 No. 1 (2024): Edisi Januari 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64237/mrb.v1i2.51

Abstract

This research is to find out whether Tiktok Affiliate Marketing Content, live steaming and Price Discounts at the Tiktok Shop affect the decision to purchase skincare products. This research uses a quantitative approach, namely distributing questionnaires via Google Form. Hypothesis testing via the t test (partial) obtained the result that the Tiktok Affiliate Content Marketing variable did not have a positive and significant effect on purchasing decisions. The Live Streaming variable has a positive and significant effect on purchasing decisions. The Price Discount variable has a positive and significant influence on purchasing decisions. The results of the F test (Simultaneous) in this research simultaneously, Content Marketing Tiktok Affiliate has no influence on purchasing decisions, while Live Streaming and Price Discounts influence Purchase Decisions, as well as the results of the coefficient of determination analysis of 0.350, meaning that 35% of decisions to purchase skincare products can be influenced by the variables Content Marketing Tiktok Affiliate, Live Streaming and Price Discounts, while the remaining 65% is influenced by other variables outside this research.
Co-Authors Adhani, Ida Tukidi Tukidi, Tukidi