Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Setiyo Descanandha, Rorenza
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
A REVIEW STUDY: SOCIAL MEDIA–BASED MARKETING STRATEGIES FOR BUILDING BRAND ENGAGEMENT IN THE DIGITAL ERA Setiyo Descanandha, Rorenza; Naila Wahidah, Imro’atun
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1027

Abstract

Social media has become one of the most effective marketing channels in building relationships between brands and consumers. This review study aims to examine social media–based marketing strategies in the context of building brand engagement. The study reviews theories, practices, and previous research discussing consumer interaction, digital content, and the role of social media in strengthening brand engagement. Using a systematic literature review approach, this research analyzes academic literature from 2013 to 2024. The findings indicate that brand engagement is influenced by relevant content, interactivity, brand authenticity, and social value developed through digital communities. This study provides theoretical and practical implications for both scholars and practitioners in designing effective and relationship-oriented social media marketing strategies.
Co-Authors Naila Wahidah, Imro’atun