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All Journal Jurnal Informasi Pengabdian Masyarakat Jurnal Inovasi Dan Pengabdian Kaa Mieera
Putri Marisna
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Potensi Wisata Desa Sumberjo Melalui Revitalisasi Wisata Coban Mrican Putri Marisna; Wilda Daffania Abidin; Forentina Kerti Pratiwi Sujayanti; Alfian Aji Ardiansyah; Dhian Satria Yudha Kartika
Jurnal Inovasi dan Pengabdian Kaa Mieera Vol. 2 No. 1 (2024): April: Jurnal Inovasi Dan Pengabdian Kaa Mieera (JIPKAM)
Publisher : Politeknik Negeri Fakfak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60000/jipkam.v1i1.3

Abstract

Sumberjo Village is one of the villages located in Wonosalam District, Jombang Regency with its beautiful landscape. One of the tourist attractions in Sumberjo Village is Coban Mrican Tourism. However, the development of tourism potential in Sumberjo Village, especially Coban Mrican tourism, has not been maximized. This is evident from the unavailability of adequate access to get to the Coban Mrican tourist location and the lack of specific placement of the sign system. This study uses a qualitative descriptive analysis method using SWOT analysis as a data analysis technique. By carrying out the revitalization, it is hoped that Coban Mrican's tourism potential can have a good impact on the surrounding community and Coban Mrican tourism itself.
Pengembangan UMKM Melalui Pemanfaatan Pemasaran Digital dan Media Sosial Pada Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang, Provinsi Jawa Timur Wilda Daffania Abidin; Putri Marisna; Adelia Qouli Varadisa; Tegar Satria Adi; Dhian Satria Yudha Kartika
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1377.149 KB) | DOI: 10.47861/jipm-nalanda.v1i2.173

Abstract

Sumberjo Village as a tourist village which is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply traditional methods of marketing so that the sales they get are less than optimal. The purpose of community service is to help MSMEs to become more familiar with and understand how digital marketing works as a means of marketing or promotion while at the same time providing counseling about the use of social media as a means of digital marketing. Implementation methods in this activity are interviews and observation, counseling, and mentoring. Communities need to be equipped with the basics and equipped with knowledge of the use of digital marketing so that sales development and increase as well as expectations as an MSME-friendly tourist village can be realized
Co-Authors Adelia Qouli Varadisa Alfian Aji Ardiansyah Dhian Satria Yudha Kartika Forentina Kerti Pratiwi Sujayanti Tegar Satria Adi Wilda Daffania Abidin