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Radisatra, Brian
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Library & Information Science Mechanical Engineering

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The Influence of CSR Communication on Legitimacy, Trust and Reputation of BPJS Ketenagakerjaan Radisatra, Brian; Ganiem, Leila Mona
Jurnal ICT : Information and Communication Technologies Vol. 16 No. 1 (2025): April, Jurnal ICT : Information and Communication Technologies
Publisher : Marqcha Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jict.v16i1.199

Abstract

This study analyzes the impact of CSR communication on corporate legitimacy, trust, and reputation at BPJS Ketenagakerjaan using a quantitative approach with SEM-PLS. A total of 315 participants were selected through purposive sampling. The findings show that CSR communication significantly influences corporate legitimacy (β = 0.948, p < 0.001), trust (β = 0.990, p < 0.001), and reputation (β = 0.678, p < 0.001). Corporate legitimacy mediates the link between CSR communication and reputation (β = 0.423, p < 0.001), while corporate trust does not (β = 0.129, p = 0.078). Theoretically, this study supports legitimacy and social exchange theories, highlighting that transparent CSR communication enhances trust and reputation in public institutions. It also underscores the role of corporate legitimacy in strengthening reputation. From a managerial perspective, transparency in CSR communication, value-driven messaging, and proactive CSR programs are crucial. BPJS Ketenagakerjaan should integrate CSR into its communication strategy to improve public perception and credibility
Co-Authors Leila Mona Ganiem