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All Journal ABDIMU Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Kurniawan, Andi Indra
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan usaha rumah tangga bokami tika dalam pengembangan konten sosial media Anwar, Hairul; Kurniawan, Andi Indra; Azis, Andi Arsy Islamiati; Andini, Aulia Rizqi; Hakim, Khairul
ABDIMU Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/abdimu.v1i2.11895

Abstract

Kegiatan pengabdian ini akan dilaksanakan dengan menggunakan metode diskusi berupa pendampingan konten sosial media. Diskusi yang dilaksanakan dengan memberikan informasi dan ilmu dasar mengenai digital marketing untuk pemasaran produk yang diikuti oleh 4 orang yaitu pemilik usaha Bokami Tika dan karyawan. Hasil pada kegiatan pengabdian peserta mengakui bahwa telah memahami dan bertambah pengetahuan serta keterampilan dalam memanfaatkan media sosial seperti Instagram dalam memasarkan produk dan memperluas target pasar sehingga dapat meningkatkan penjualan.
Pengaruh Content Instagram Marketing,  E-Wom, dan E-Service Terhadap Keputusan Pembelian pada Shopee di Samarinda Kurniawan, Andi Indra; Asnawati, Asnawati
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/79zr0w08

Abstract

This study aims to analyze and explain the Influence of Instagram Marketing Content, E-WOM, and E-Service on Purchasing Decisions at Shopee Samarinda. The independent variables in this study are Instagram Marketing Content, E-WOM, and E-Service. While the dependent variable is Purchasing Decisions. This study was conducted on people who had purchased products at Shopee in Samarinda City consisting of 135 respondents. This study is quantitative. Data collection using a questionnaire by testing the influence of Instagram Marketing Content, E-WOM, and E-Service on Purchasing Decisions at Shopee in Samarinda. Data analysis using the IBM Statistic Product and Service Solution (SPSS) Version 27 program. The results of this study indicate that Instagram Marketing Content, E-WOM, and E-Service have a positive and significant effect on Purchasing Decisions.
Co-Authors Andini, Aulia Rizqi Asnawati Asnawati Azis, Andi Arsy Islamiati Hairul Anwar, Hairul Hakim, Khairul