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All Journal Jurnal Public Policy JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS
Hasan, Kurniadi K
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Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan Produk UMKM Limaya Di Kelurahan Molosipat Kabupaten Gorontalo Nusi, Caayu; Gobel, Lisda Van; Hasan, Kurniadi K
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34854

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan digital marketing dapat meningkatkan penjualan produk pada UMKM Limaya di Kelurahan Molosipat, Kabupaten Gorontalo. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara mendalam dengan pemilik usaha, karyawan, dan pelanggan. Hasil penelitian menunjukkan bahwa UMKM Limaya telah memanfaatkan platform media sosial seperti WhatsApp dan Facebook, namun penerapannya masih bersifat konvensional dan belum terstruktur secara strategi. Penggunaan platform digital seperti marketplace dan iklan berbayar masih terbatas. Selain itu, rendahnya literasi digital serta keterbatasan waktu dan tenaga menjadi hambatan utama. Penelitian ini merekomendasikan pelatihan literasi digital dan pendampingan berkelanjutan untuk memaksimalkan potensi digital marketing.
Integrating Smart Tourism and Creative Economy: Toward an Adaptive Governance Model for Sustainable Rural Destinations Hasan, Kurniadi K; Binolombangan, Mohamad Fadly
Journal Public Policy Vol 12, No 2 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i2.13615

Abstract

This study aims to analyze the development of the Perintis Lake tourist area in Bone Bolango Regency, Gorontalo Province, through the integration of smart tourism and the creative economy as a policy strategy towards inclusive and sustainable tourism. This study reflects a paradigm shift from solely economic-based tourism to governance oriented toward technology, creativity, and community empowerment. The research method used descriptive qualitative methods, with primary data derived from observations, in-depth interviews, and focus group discussions and secondary data from policy documents and scientific literature. The results indicate that the implementation of smart tourism in Perintis Lake is still limited by digital infrastructure and community technological literacy, while the creative economy is developing organically through MSMEs and Tourism Awareness Groups. The relationship between the two is symbiotic: digital technology expands markets and accelerates the promotion of local products, while the creative economy enriches cultural content and digital tourism experiences. The study formulated the Integrated Smart Creative Lake Tourism Model (ISCLTM), which integrates Smart Experience, Smart Business Ecosystem, Smart People, and Smart Governance within an adaptive feedback loop mechanism. This model emphasizes that destination competitiveness arises from the synergy of technological innovation, social creativity, and collaborative policies, not solely from digitalization.
Co-Authors Binolombangan, Mohamad Fadly Gobel, Lisda Van Nusi, Caayu