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Libia
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA INDOMARET DI KECAMATAN GARUT KOTA Libia; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1041

Abstract

The purpose of this study was to determine whether there is a significant influence between service quality and customer satisfaction at Indomaret in Garut City District. This type of research uses quantitative research with a sample size of 100 customers or visitors to Indomaret in Garut City sub-district. The data collection method in this study is to use the associative method, which aims to find the relationship between two or more variables. The data obtained was analyzed using a data analysis tool, namely SPSS with a simple linear regression analysis test. The results of the data analysis show that service quality has a significant and positive effect on customer satisfaction at Indomaret in Garut Kota sub-district.
Co-Authors YUSUF, RAMAYANI