Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Roja, Syrilus Alexander Alvaro
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengembangan Kedai Kopinggir dengan Mengoptimalkan Promosi Melalui Media Digital Purnama, Ita; Roja, Syrilus Alexander Alvaro; Lanang, Alief Sofyan
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yh68pp23

Abstract

Digital transformation has significantly changed the culinary business landscape, especially for small businesses such as coffee shops. This study aims to develop a digital promotion strategy for Kedai Kopinggir, located in Bima City. The research uses a descriptive qualitative approach with data collection techniques including observation, interviews, documentation, and literature review. The findings reveal that although Kedai Kopinggir has utilized social media platforms such as Instagram and TikTok, its promotional content is still not optimal in terms of introducing its products in detail and reaching a broader audience. Based on the SWOT analysis, recommended strategies include creating a regular content calendar, using language that suits the target market, maximizing social media features, and collaborating with local influencers. With a focused strategy, digitalization is expected to enhance brand awareness and increase the competitiveness of Kedai Kopinggir in the local coffee shop market.
Co-Authors Ita Purnama, Ita Lanang, Alief Sofyan