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All Journal IKRA-ITH EKONOMIKA At-Tasharruf: Jurnal Ekonomi dan Bisnis Syariah
Araffi, Mayogi
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Economics, Econometrics & Finance

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Digital Empathy and Solidarity: Case Study of Netizen Responses to MSMEs in Crisis Fitria Mumtazah; Araffi, Mayogi; Noor, Muhammad
At-Tasharruf "Jurnal Kajian Ekonomi dan Bisnis Syariah" Vol. 7 No. 1 (2025): At-Tasharruf
Publisher : Universitas Muhammadiyah Jember

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Abstract

This study aims to understand how consumers respond to the crisis experienced by Micro, Small and Medium Enterprises (MSMEs) actors, especially in terms of customer engagement and loyalty. This study uses a qualitative approach with thematic narrative design and netnography strategy. Data were collected through documentation of comments on social media related to the closure of the “Mama Khas Banjar” business, an MSME that experienced a crisis due to legal issues. The results showed that the crisis led to emotional solidarity from customers, in the form of moral and spiritual support delivered publicly. Consumers are not only silent, but actively involved in defending business actors. In addition, criticism of disproportionate law enforcement also surfaced in online discussions. The findings also strengthen the perception that MSMEs are seen as pillars of the people's economy that must be protected, not punished. This research confirms that consumer loyalty can be formed not only because of service satisfaction, but also because of emotional attachment and human values. The findings are important for MSMEs, government, and researchers in understanding the dynamics of customer relationships during a crisis.
Implementasi Model Pentahelix dalam Pengembangan Pariwisata di Kota Banjarmasin Araffi, Mayogi; Fitria Mumtazah; Muhammad Noor
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Currently, tourism is considered an important contributor to economic growth. The unique natural conditions of the city of Banjarmasin will certainly create benefits for this region, especially in the tourism industry. However, in the last five years, the number of tourists in the city of Banjarmasin has continued to decline. This study aims to determine the role of academics, businesses, communities, government, and the media in the development of tourism in the city of Banjarmasin. This study is descriptive and qualitative in nature. This research uses a literature study. The results show that academics in Banjarmasin City have contributed their thoughts, ideas, and best practices in research. Businesses have innovated and created new designs and infrastructure to increase the appeal of tourist attractions at each culinary location. The people of Banjarmasin have participated in developing tourism in terms of ideas, energy, funds, goods, expertise, and services. The government has issued a plan for developing tourism in Banjarmasin through the Regional Innovation System Roadmap, and has launched the Kriya sector. It has also redesigned the master plan so that the development of tourism in Banjarmasin has clear plans and targets. The government, community, and business actors have also utilized media as a means of promotion in developing tourism in Banjarmasin City, namely through websites, Instagram, Facebook, Twitter, WhatsApp, TikTok, or by showing videos during online activities such as seminars/webinars and others, as well as distributing brochures related to tourism in Banjarmasin City to 4-star and 5-star hotels.
Co-Authors Fitria Mumtazah Muhammad Noor Muhammad Noor