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All Journal Jurnal Pengabdian Masyarakat Bhinneka New Economy
Mardatillah, Fitri
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health

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Meningkatkan Kualitas Pelayanan: Optimalisasi Layanan Jemput Tabungan Melalui Kolaborasi Mahasiswa PKL di BMT NU Cabang Mlandingan Fadilah, Desi Nur; Mardatillah, Fitri; Hariroh, Siti; Riayah, Husnul; Pradani, Rizki Febri Eka
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.556

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kualitas pelayanan melalui optimalisasi layanan jemput tabungan di BMT NU Cabang Mlandingan dengan melibatkan kolaborasi mahasiswa praktik kerja lapangan (PKL). Layanan jemput tabungan dipilih sebagai strategi untuk mempermudah nasabah, khususnya masyarakat menengah ke bawah, dalam melakukan setoran tabungan tanpa harus datang langsung ke kantor. Metode pelaksanaan meliputi pembekalan, observasi, pelatihan, serta praktik langsung mahasiswa PKL dalam membantu proses penjemputan tabungan, pengisian bukti setoran, dan penyusunan administrasi. Hasil kegiatan menunjukkan bahwa layanan jemput tabungan mempermudah nasabah dalam menabung, meningkatkan minat masyarakat terhadap produk tabungan, serta memberikan pengalaman praktis bagi mahasiswa dalam bidang pelayanan keuangan syariah. Meskipun terdapat kendala berupa kurangnya sosialisasi dan motivasi sebagian masyarakat, program ini secara umum mampu mendukung peningkatan kualitas pelayanan dan memperkuat hubungan antara lembaga dengan nasabah.
Peran Media Sosial Dalam Meningkatkan Preferensi Konsumen Mie Samyu Di Kecamatan Pakuniran Kabupaten Probolinggo junaedi, dedi; Nur Lathifa, Anisa; Fitriyah, Azizatul; Nur Fadilah, Desi; Mardatillah, Fitri; Wulan Anggraini, Nur
New Economy Vol. 1 No. 1 (2025)
Publisher : CV. Akira Java Bulu

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Abstract

This research discusses the role of social media in increasing consumer preferences for Mie Samyu in the Pakuniran area, Probolinggo Regency. With advances in digital technology, marketing via social media such as Instagram and Facebook has become an important strategy for micro, small and medium enterprises (MSMEs) to interact with customers and build brand awareness. In this context, this research uses the literature review method to analyze three journals that discuss the influence of social media on consumer behavior. The results show that the credibility of influencers on Instagram, interactive features on social media platforms, and content quality greatly influence consumer purchasing decisions. Mie Samyu, which is known for its distinctive taste, has succeeded in utilizing social media to expand market reach and increase customer loyalty. These findings emphasize the importance of adaptive and creative marketing strategies for MSMEs in facing competition in the digital era.
Co-Authors Dedi Junaedi, Dedi Fadilah, Desi Nur Fitriyah, Azizatul Hariroh, Siti Nur Fadilah, Desi Nur Lathifa, Anisa Pradani, Rizki Febri Eka Riayah, Husnul Wulan Anggraini, Nur