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All Journal International Journal of Business Law, Business Ethic, Business Comunication & Green Economics
Otniel Tampilang, Adrian
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Decision Sciences, Operations Research & Management

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Navigating Presales with Dual Payment Systems and Return Policies: Insights into Consumer Time Inconsistency and Corporate Strategies Otniel Tampilang, Adrian; Permana, Ngadi
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 2 No. 1 (2025): March: International Journal of Business Law, Business Ethic, Business Communic
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v2i1.301

Abstract

This qualitative literature review examines the effectiveness of dual payment structures and return policies in managing presales while addressing consumer time inconsistency. Drawing from diverse studies, it highlights the strategic role of these mechanisms in mitigating the effects of procrastination and post-purchase regret on consumer behavior. By synthesizing findings from behavioral economics, marketing, and operations management, the review reveals how firms can optimize revenue and enhance customer satisfaction through innovative presales strategies. Key insights include the importance of flexible return policies in building consumer trust and the integration of dual payment models to balance firm profitability and customer retention. The study also identifies limitations, such as the contextual variance of findings across industries and cultural settings, emphasizing the need for further empirical validation
Co-Authors Ngadi Permana