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All Journal Jurnal Intelek Insan Cendikia Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah
Annisa Putri Maharani
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Sustainability and Sharia Compliance in Fintech and E-Commerce Business Services in Indonesia Annisa Putri Maharani; Anggun Okta Fitri; Muhammad Iqbal Fasa
Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah Vol 2 No 1 (2025): Mei
Publisher : Syamilah Publishing

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Abstract

This research was conducted based on the economic development sector in Indonesia. Interaction between consumers and producers is now made more active and efficient, with the existence of e-commerce services and carried out digitally, there is no need to bring two parties together. not only in terms of transactions, but also in the financial services sector, where there has also been a transformation from initially transactions carried out using paper money, to now switching to using digital money with the presence of financial technology (fintech), even sharia-based ones. So with the events in these brackets, a problem formulation was created regarding how to study recording analysis and fintech as well as opportunities in sharia business in Indonesia. This research is a study of the literature in analytical descriptive type. Discusses e-commerce and Fintech from various reference sources which are collected and used as descriptions to facilitate the analysis process. The results conclude that the transformation of e-commerce and Fintech and its overall application are very beneficial for both consumers and producers, but there are still shortcomings such as fraud, protection of consumers' personal data, and unsuitable ordered goods. If you look at the competition with conventional financial institutions, of course sharia fintech still needs quite a long time, especially now that it is still in the minority so its use is not as widespread as conventional institutions.
PEMASARAN PRODUK BANK SYARIAH DI ERA DIGITAL Annisa Putri Maharani; Muhammad Iqbal Fasa
Jurnal Intelek Insan Cendikia Vol. 1 No. 9 (2024): NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Strategi pemasaran produk bank syariah selalu mengalami perubahan dari waktu ke waktu mengikuti lajunya perkembangan teknologi dan informasi. Strategi pemasaran yang tepat akan berdampak kepada luasnya jangkauan pasar yang diperoleh. Penelitian ini bertujuan untuk mengetahui bagaimana strategi pemasaran produk bank syariah di era digital. Penelitian ini merupakan penelitian kualitatif deskriptif dengan sumber data yaitu data sekunder. Jenis penelitian ini adalah berupa kajian kepustakaan. Teknik pengumpulan data yang di gunakan adalah dengan mencari literatur yang berkaitan dengan pokok bahasan penelitian yang dapat berupa buku maupun jurnal ilmiah. Analisis data yang digunakan yaitu deksriptif di mana data-data yang diperoleh akan dideskripsikan, dianalisis dan ditarik kesimpulan. Hasil dari penelitian ini dapat disimpulkan bahwa bank syariah sudah mengadopsi berbagai teknologi dan platform digital yang disesuaikan dengan kebutuhan nasabah untuk memperluas jangkauan pasar kepada masyarakat. Teknologi yang digunakan adalah memanfaatkan berbagai media sosial, aplikasi mobile banking, internet banking.
Co-Authors Anggun Okta Fitri Muhammad Iqbal Fasa