Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Ilmiah Manajemen Dan Kewirausahaan
Alya Junieta Dwiyana
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen di Ende Laundry Alya Junieta Dwiyana; Farid Pirdaus; Giska Wafiq Azizah Setiawan; Ogin Herdiana; Stephani Tri Nopelit; Zharifa Putri Azzahra
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4671

Abstract

Customer satisfaction serves as a principal metric in evaluating the efficacy of a business, particularly within the service sector, exemplified by laundry services. Although service quality and business location are frequently regarded as determinants of satisfaction levels, prior studies indicate that their impact may vary based on the specific type and characteristics of the enterprise. Accordingly, this research seeks to investigate the degree to which service quality and location influence customer satisfaction at Ende Laundry. A quantitative methodology was employed, incorporating 50 customers selected via purposive sampling. A questionnaire employing a Likert scale was utilized as the primary instrument for data collection, with subsequent analysis performed using multiple linear regression, encompassing validity testing, reliability assessment, classical assumptions, and both partial and simultaneous tests. The results demonstrate that service quality significantly affects customer satisfaction, whereas location exhibits no substantial influence in a partial context. Collectively, these two variables account for 72.6% of the variance in customer satisfaction. The findings of this study indicate that service quality is the predominant determinant of customer satisfaction at Ende Laundry, whereas the influence of location appears to be comparatively limited. Consequently, it is advisable for management to prioritize enhancements in service quality through staff training and strategic location adjustments to bolster the customer experience.
Strategi Retensi Karyawan dalam Meningkatkan Kinerja Perusahaan pada PT. XYZ Alya Junieta Dwiyana; Erni Yuningsih
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8883

Abstract

Employee retention is a strategic issue in human resource management because it directly affects workforce stability and the smooth operation of company activities. PT. XYZ, a company engaged in vegetable cutting and packaging, faces employee retention problems as reflected in its high Labor Turnover (LTO) rate and employee complaints related to career development, reward systems, and employee relations. This study aimed to identify employee retention problems and analyze the company’s efforts to retain employees at PT. XYZ. A qualitative descriptive approach with a field study design was employed, with data collected through observations, interviews with HR personnel and employees, and analysis of supporting data in the form of Labor Turnover (LTO) figures for the 2022–2024 period and a pre-survey of 20 employees as initial respondents. Data were analyzed descriptively to portray the condition of employee retention and the factors influencing it. The findings show that the average Labor Turnover (LTO) rate at PT. XYZ during 2022–2024 was 11.97%, exceeding the normal threshold for employee turnover. The pre-survey and interview results reveal that the main employee retention problems lie in unclear organizational career opportunities, a reward system perceived as not commensurate with work contributions, and less harmonious employee relations due to miscommunication, which collectively reduce employees’ motivation and commitment to remain with the company. The study concludes that employee retention at PT. XYZ is still suboptimal and requires the strengthening of sustainable retention strategies. The practical implications underscore the importance of clear career development pathways, the implementation of a fair reward system, and improved communication and employee relations to enhance retention and reduce employee turnover rates.
Co-Authors Erni Yuningsih Farid Pirdaus Giska Wafiq Azizah Setiawan Ogin Herdiana Stephani Tri Nopelit Zharifa Putri Azzahra