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All Journal Jurnal Inovasi Administrasi Negara Terapan Jurnal Bakti UPPR
kartika sari, yuyun eka
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Analisis Manajemen Pengaduan Pelayanan Publik : Studi pada Aplikasi "Wargaku" Di Pemerintah Kota Surabaya kartika sari, yuyun eka
Jurnal Inovasi Administrasi Negara Terapan Vol. 3 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

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Abstract

Public complaints are important for the government to see how successful it is in implementing activities. Public complaints are an important element for regional agencies, because complaints aim to correct deficiencies in activities that have been implemented. The WargaKu application is an application used by the people of the city of Surabaya to submit complaints. In its implementation, several problems were still found. The first problem is that there are several reports that use other people's identities to the wrong address and there is no further response from the relevant parties regarding the reporting that has been done by the reporter on the WargaKu Surabaya application. This research aims to determine and analyze public service complaint management through the WargaKu application. The research method used is (library research), namely a method of collecting by understanding and studying theories from various literature. By using complaint management theory based on Tjiptono's theory, namely: Commitment, Visible, Accessible, Simplicity, Speed, Fairness, Confidential, Records, Resources and Remedy. What is hoped from the results of this research is that the WargaKu application will become a bridge to connect complaints and aspirations of the community with related agencies, so that the problems expressed can be conveyed and receive quick and appropriate handling.
PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN EKONOMI DESA TLEMANG KECAMATAN NGIMBANG KABUPATEN LAMONGAN Kartika Sari, Yuyun Eka; Anwar, Muhammad Khairul; Yusroni, Ahmad
JURNAL BAKTI UPPR: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): JURNAL BAKTI UPP: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas PGRI Palangka Raya

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Rendahnya literasi digital menjadi salah satu kendala utama pengembangan UMKM di wilayah perdesaan, termasuk di Desa Tlemang, Kecamatan Ngimbang, Kabupaten Lamongan. Pelaku usaha masih didominasi oleh pola pemasaran konvensional dengan jangkauan pasar yang terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam memanfaatkan media sosial sebagai sarana pemasaran digital. Metode pelaksanaan menggunakan pendekatan pelatihan partisipatif yang disertai pendampingan. Kegiatan diawali dengan seminar pemahaman dasar media sosial, kemudian dilanjutkan dengan pelatihan teknis pemasaran melalui Facebook dan TikTok yang disesuaikan dengan karakteristik masyarakat desa. Evaluasi kegiatan dilakukan melalui pre-test dan post-test berbasis wawancara dan diskusi forum, serta observasi selama pelatihan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman, keterampilan, dan kepercayaan diri peserta dalam menggunakan media sosial untuk promosi produk. Peserta mampu membuat dan mengelola akun media sosial bisnis serta menyusun konten promosi sederhana. Kegiatan ini berkontribusi positif terhadap pemberdayaan pelaku UMKM dan penguatan ekonomi lokal berbasis potensi desa.
Co-Authors Anwar, Muhammad Khairul Yusroni, Ahmad