Marchella, Violla
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Technology-Based Risk Management: Risk Management Innovation in the Era of Fintech and Open Banking Hendra, Joni; Ummah, Resta Sofiatul; Saputri, Nurul Wulandari; Iklima, Cahaya; Marchella, Violla
Journal of Business Inflation Management and Accounting Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i2.6297

Abstract

The digital transformation of the banking industry has fostered the emergence of various financial innovations, including fintech and open banking, significantly reshaping the landscape of risk management. This study aims to analyze how financial institutions adopt technology-based risk management systems to address the complexity and rapid changes in the digital era. Using a qualitative descriptive approach, this research explores the implementation of technologies such as big data analytics, artificial intelligence (AI), and blockchain in detecting, analyzing, and mitigating risks arising from the integration of banking services with third-party platforms. The findings reveal that the adoption of digital technologies not only enhances risk management efficiency but also expands the capacity for real-time and predictive risk detection. Nonetheless, challenges such as cyber risk, dependency on digital infrastructure, and the need for adaptive regulation remain critical concerns. This study is expected to contribute to the development of responsive and sustainable risk management strategies in the era of fintech and open banking.
Lingkungan Pemasaran Bank Bahri, Samsul; Marchella, Violla; Hendra, Joni
Journal of Business Inflation Management and Accounting Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i1.4946

Abstract

Lingkungan pemasaran bank merupakan faktor penting yang mempengaruhi strategi pemasaran dan kinerja bank. Dalam konteks persaingan yang semakin ketat, pemahaman yang mendalam tentang lingkungan ini menjadi krusial bagi bank untuk dapat beradaptasi dan memenuhi kebutuhan nasabah. Penelitian ini bertujuan untuk menganalisis elemen-elemen lingkungan pemasaran bank, termasuk faktor ekonomi, sosial, teknologi, dan regulasi. Metode yang digunakan adalah studi literatur dan analisis data sekunder dari laporan tahunan bank dan survei industri. Hasil penelitian menunjukkan bahwa bank yang mampu beradaptasi dengan perubahan lingkungan pemasaran, terutama dalam hal digitalisasi dan regulasi, cenderung memiliki kinerja yang lebih baik. Kesimpulan dari penelitian ini menekankan pentingnya pemantauan terus-menerus terhadap lingkungan pemasaran untuk merumuskan strategi yang efektif.