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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Nusantara Berbakti Benefit: Jurnal Manajemen dan Bisnis
Pandu Watu Alam
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Bauran Pemasaran Amygdala Bamboo Dalam Mengenalkan Kerajinan Bambu Modern Santi Susanti; Pandu Watu Alam
Benefit: Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2025): Benefit : Volume 10 Juni No 1 tahun 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i1.9162

Abstract

This research aims to reveal the marketing mix applied by Amygdala Bamboo in marketing modern bamboo handicraft products to potential buyers. A descriptive qualitative method is used in this study. Primary data was obtained through interviews with the owner of Amygdala Bamboo, Harry Mawardi, and non-participatory observations at the production site of the Amygdala’s works in Mekarsari Village. Secondary data is collected through online and offline literature reviews and documents. The findings indicate that Amygdala’s bamboo crafts are produced in collaboration with bamboo artisans in Selaawi, Garut Regency. The unique designs give Amygdala Bamboo products a higher market value than existing bamboo products, enabling them to penetrate modern markets and increasing the income and welfare of the bamboo artisans in Selaawi who collaborate with Harry. Amygdala Bamboo applies the 4P marketing elements—product, price, place, and promotion—along with packaging to reach a wider audience. Instagram, YouTube, and Facebook are promotional media for Amygdala Bamboo products.
Implementasi Prinsip Appeal, Exaggeration, dan Squash & Strecth dalam Video Animasi Edukasi Gizi : “MIGI : Makan Minum Bergizi” Yanuar Aldi Allesandro; Rahmat Maulana Sihotang; Rinda Aunillah Sirait; Pandu Watu Alam
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5253

Abstract

Nutritional issues in Indonesia continue to pose a significant public health challenge and necessitate early educational interventions. Children aged 7 to 9, categorized as part of Generation Alpha, are digital natives who are beginning to develop logical thinking abilities and demonstrate a strong preference for audiovisual content. In response, a two-dimensional digital animation entitled “MIGI: Makan Minum Bergizi” was developed as an educational medium. This project aims to implement the animation principles of appeal, exaggeration, and squash & stretch, which serve as the foundation for communication and visual quality in animation. The animation was produced using Adobe After Effects with the keyframe animation technique, resulting in the application of the appeal principle through uniquely simple internal organ character designs, bright and contrasting color palettes, and the use of symbolic language relevant to the target audience. The exaggeration principle was applied to dramatize movement and emotional shifts, while squash & stretch was implemented using scale transformation and puppet tools, maintaining volume consistency. These three animation principles were consciously and conceptually applied to enhance the visual appeal and communicative effectiveness of the educational message, making the work an engaging and potentially impactful learning medium.
Pendekatan Ekspositori dalam Penyutradaraan Video Feature “Meraih Upah di Balik Sampah” sebagai Representasi Kehidupan Pemulung di Kampung Pemulung Jurangmangu Barat Puji Marsyanda Ika Rahayu; Kania Az Zahra; Pandu Watu Alam
Jurnal Nusantara Berbakti Vol. 4 No. 2 (2026): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v4i2.694

Abstract

The feature video titled “Earning Wages Behind Waste” portrays the lives of a waste picker community in Kampung Pemulung, Jurangmangu Barat, South Tangerang, as a concrete representation of the social dynamics of urban society. This study aims to represent the social reality of waste pickers as part of urban community dynamics through an informative and systematic expository directing approach. The creative process was carried out through three main stages pre-production, production, and post-production which were integrated to produce a coherent, structured, and easily understandable narrative flow for the audience. The expository approach is applied through the use of narration as the primary guiding element to explain the visual context, supported by a logical presentation structure, interviews with informants, and relevant factual data. In the directing process, the author actively organizes the flow of information and integrates visual elements, narration, and interviews to produce a work that is informative, contextual, and educational. Furthermore, cinematographic aspects such as shot variation and camera movement are utilized to support the gradual delivery of information, reinforce visual messages, and maintain objectivity in presentation. The results indicate that the expository approach is effective in presenting the factual reality of waste pickers’ lives and in enhancing audience understanding of their socio-economic conditions in a more comprehensive manner.
Co-Authors Kania Az Zahra Puji Marsyanda Ika Rahayu Rahmat Maulana Sihotang Rinda Aunillah Sirait Santi Susanti Yanuar Aldi Allesandro