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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Benefit: Jurnal Manajemen dan Bisnis
Pandu Watu Alam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Bauran Pemasaran Amygdala Bamboo Dalam Mengenalkan Kerajinan Bambu Modern Santi Susanti; Pandu Watu Alam
Benefit: Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2025): Benefit : Volume 10 Juni No 1 tahun 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i1.9162

Abstract

This research aims to reveal the marketing mix applied by Amygdala Bamboo in marketing modern bamboo handicraft products to potential buyers. A descriptive qualitative method is used in this study. Primary data was obtained through interviews with the owner of Amygdala Bamboo, Harry Mawardi, and non-participatory observations at the production site of the Amygdala’s works in Mekarsari Village. Secondary data is collected through online and offline literature reviews and documents. The findings indicate that Amygdala’s bamboo crafts are produced in collaboration with bamboo artisans in Selaawi, Garut Regency. The unique designs give Amygdala Bamboo products a higher market value than existing bamboo products, enabling them to penetrate modern markets and increasing the income and welfare of the bamboo artisans in Selaawi who collaborate with Harry. Amygdala Bamboo applies the 4P marketing elements—product, price, place, and promotion—along with packaging to reach a wider audience. Instagram, YouTube, and Facebook are promotional media for Amygdala Bamboo products.
Implementasi Prinsip Appeal, Exaggeration, dan Squash & Strecth dalam Video Animasi Edukasi Gizi : “MIGI : Makan Minum Bergizi” Yanuar Aldi Allesandro; Rahmat Maulana Sihotang; Rinda Aunillah Sirait; Pandu Watu Alam
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5253

Abstract

Nutritional issues in Indonesia continue to pose a significant public health challenge and necessitate early educational interventions. Children aged 7 to 9, categorized as part of Generation Alpha, are digital natives who are beginning to develop logical thinking abilities and demonstrate a strong preference for audiovisual content. In response, a two-dimensional digital animation entitled “MIGI: Makan Minum Bergizi” was developed as an educational medium. This project aims to implement the animation principles of appeal, exaggeration, and squash & stretch, which serve as the foundation for communication and visual quality in animation. The animation was produced using Adobe After Effects with the keyframe animation technique, resulting in the application of the appeal principle through uniquely simple internal organ character designs, bright and contrasting color palettes, and the use of symbolic language relevant to the target audience. The exaggeration principle was applied to dramatize movement and emotional shifts, while squash & stretch was implemented using scale transformation and puppet tools, maintaining volume consistency. These three animation principles were consciously and conceptually applied to enhance the visual appeal and communicative effectiveness of the educational message, making the work an engaging and potentially impactful learning medium.
Co-Authors Rahmat Maulana Sihotang Rinda Aunillah Sirait Santi Susanti Yanuar Aldi Allesandro